As a part of Digital Media at NDTV Imagine, i handle 5 websites - NDTV Imagine India, US, UK, Middle East, NDTV Lumiere & Oye Its Friday. I also look into the Telephony initiatives which include, backend operations for reality shows and ideating for content on VAS. Work for Internet involves - planning, strategy & execution for the website in terms of content & back end technology.


I believe - "Careers are like rockets, they never take off on time. The key is to keep working on the engines"

Work History

Work History
Nov 2007 - Present

Asst. Manager - Digital Media

NDTV Imagine
  • Responsible for planning, strategizing, maintenance of the portal

+  Liaison with various internal departments for continuous updates

+  Currently handling content and planning for NDTV Imagine India, USA, Middle East & UK

+  Planning activities and interactive elements to increase the page views and maximize visits to the site

+  Providing insights & consultation to web teams of &

  • Planning and initiating mobile activities

+  VAS content ideation

+  Voting platforms

+  SMS quizzes and information services

Apr 2005 - Aug 2007

Senior Executive

Channel [v]

Handled off air marketing activities for the brand & specific properties. This involved B2B & B2C activities for promoting the shows and the

§  Part of planning & execution of Off-air promotion for Tent Pole properties at Channel [v] - this included regular marketing activities (print, radio & outdoor) & viral marketing initiatives

  • Super Singer, Get Gorgeous Season II, III, & IV, Mobile Singer, Big [v] Concert I & II, VJ Fresher's, Goddess Festival, Launch Pad II, Freedom Express 2005, 2006
  • [v] Nights (7 editions) - brand parties for trade, media & music labels)

§  Planned and initiated the concept of TEXT2TV (chat application wherein viewers can chat on-air)

§  Planned & executed the channel [v] video blogging site (Beta site up & running) -

§  Complete maintenance of channel [v] website -

§  Planned and executed promotional activities for tent-pole properties as well as other brand initiatives

§  Responsible for giving creative briefs to the creative agency

§  Liaison with the PR Team and derived maximum mileage for On Air shows and On Ground events.

§  Handled admin, finance & budget related activities at Channel [v] - annual budget tracking & maintenancebrand. Also involved events, PR, internet


Jun 2003 - Apr 2005


Symbiosis institute of Management Studies
  • Editor & Media Relations Coordinator for the year 2005 - responsible for all publications, media interaction Initiated,
  • Planned & executed the Annual Management Magazine - Dhiti
  • Took sessions on Advertising for the batch of 2006 as a part of their orientation
  • Part of the Placement Assistance Team in the Corporate Communication department
  • Part of the Editorial Team (2004), won 3rd place at the All India Placement Brochure competition out of 35 participants
  • Designed all promotion material for the annual business meet 'Ooshma' at SIMS, Pune
  • Event Head for the Advertising Contest at Ooshma, was responsible for conduction and smooth running
2000 - 2003

Bachelors in Mass Media

VES College of Arts, Science & Commerce, Chembur
1998 - 2000

Army Public School, Lucknow

Completed my Secondary & Senior Secondary School Examinations