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Summary

A Online Media Enthusiast who knows how to drive results for high growth companies. Have been able to think strategically and execute effectively. Strong understanding of how to manage and  execute campaigns. Extensive network of  Advertiser, Affiliate networks & Publishers across Ecosytem  . Detailed understanding of the digital marketing industry across Advertiser, Platform & Publisher Level. Expert knowledge of ROI Business & E-commerce industry.

Work experience

Mar' 16Aug' 17

Assistant Manager- Affiliate Marketing

CouponDunia Media Private Limited
  • Monitoring affiliate activity, analysing performance, identifying areas of improvement, and recommending ways to increase affiliate-generated revenues.
  • Taking care of entire end to end to campaign management process.
  • Communicating with E-Commerce clients on a regular basis for exclusive offers and design special campaigns for maximizing results.
  • Identifying performing and underperforming merchants and developing strategy to drive affiliate revenue from both.
  • Carrying out regular market research and competitive analysis to identify new merchants and different strategies to drive affiliate revenue
  • Utilizing different tools to make data-driven decisions that optimize affiliate program performance.
  • Taking care of new initiatives which ensures addition of new revenue streams/ scale of existing business.
  • Analyzing competitor online marketing activities to identify opportunities and threats within the market and to ensure that we always maintain an edge over competitors. 
  • Building direct relationships with affiliate networks and partners to solidify better commission.
  • Negotiating with merchants and agencies to secure the best possible terms ensuring that the association best suits our business model.
  • Monitoring changes of terms, commissions, cashback, offers and updates from Clients, Agencies & Affiliate Network. 
  • Managing all aspects of affiliate relationship including communications, marketing, offers, performance reports, payments and dispute resolution.
Oct'15Mar' 16

Assistant Manager (CPS Team Lead) -Publisher Management

Komli Media India Pvt. Ltd
  • Lead CPS business for a brief period of 6 months.
  • Working closely with leadership team to achieve departmental objectives, New Initiatives, Operating Margins.
  • Implementing strategies to reach and scale Revenue targets.
  • Monitoring affiliate performances on regular basis and ensuring the campaign targets are met.
  • Working closely with the team to ensure both Revenue & Margin targets are achieved.
  • Encouraging  team to introduce new programms & strategies for the growth of overall business
May' 14Oct' 15

Assistant Manager-Publisher Management

Komli Media India Pvt. Ltd
  • Manage existing affiliates & partner business
  • Recruit new affiliates, partners & strategic partners.
  • Implement strategy for affiliate program, including awareness, acquisition & retention tactics to achieve program targets which includes planning and organizing bonus and contest activities for affiliates to increase revenues.
  • Monitor affiliate activity, analyse performance, identify areas of improvement, & recommend ways to increase affiliate generated revenues.
  • Executes affiliate promotions & monitor success. Proactively respond to & resolves affiliate inquiries & concerns.
  • Builds relationships with affiliates & partners for more business, better placements & visibility.
  • Work closely with all product & technology team to develop annual affiliate campaign calendar & rollout plans.
  • Played a key role to drive overall CPS business to 2x-3x from the time of joining.
  • Executed record breaking scale to for e-commerce accounts  like Jabong, Shopclues, Fashion and You, Babyoye, FirstCry, Zivame, Adlabs Imagica  .
May ' 13July ' 13

Summer Intern

Jagran Solutions A unit of JPL
  • Attending Client briefs & understanding their requirements.
  • Conceptualizing ideas through presentation as per requirement.
  • Chalking out Quotation as per the plans.
  • Allocating task specifics to the team like, logistics, commercials & procurement.
  • Monitoring execution as per set timelines.
  • Analyzing results post execution.
  • Sharing results with the clients. Succesfully conducted activations for clients like Castrol & Red Bull with achieving 100 % KPI.
May' 11May' 12

Sales Trainee-Channel Development (PSU)

DSP Blackrock Investment Managers
  • Responsible for handling relationship with around 25 Public Sector, Small Private Sector & Local Co-operative bank branches at Western suburbs.
  • This included some of the Major Banks like Bank of India, Union Bank of India, Dena Bank, Oriental Bank of India, Federal Bank, Shamrao Co-operative Bank etc.
  • Identifying major HNI cliental base in these banks and understanding their risk appetite.
  • Selling around 30 funds including all Equity, Debt , Balanced , FMP’s etc.
  • Monitoring competitive activities in the market and executing counter activity on the same.
  • Regularly meeting the clients and giving them feedback about their existing investments and educate them about new investment avenues.
  • Building up new strategy to motivate channel partners by providing them regular incentives and bonus.
  • Find out new ways to initiate education programs for investors and channel partners.f the major Banks like Bank of
April' 10June' 10

Intern- Channel Development(PSU)

DSP BlackRock Investment Managers
  • Responsible for handling relationship with around 10 Public Sector, Small Private Sector & Local Co- operative bank branches at South Mumbai.
  • This included some of the Major Banks like Bank of India, Union Bank of India, Dena Bank, Oriental Bank of India, Federal Bank, Shamrao Co-operative Bank etc.
  • Identifying clients interested in new investment avenues.
  • Responsible for executing assignment of an NFO(New Fund Offer) i.e DSP Blackrock Focus 25 in the partner channel.
  • Cross Selling around 30 funds including all Equity, Debt, Balanced etc.

Education

20122014

MMS (Marketing)

VESIM
19932006

SSC

St Joseph High School- Kalamboli

Certifications

20112012

Financial Services Sales Certification Program-2011

WLC College India

Conducted exclusively for DSP Blackrock Mutual Fund in association with WLC College, India.

20102010

AMFI Module(Association of Mutual Funds of India)

NCFM

AMFI mutual fund testing is a module of the NSE’s Certification in Financial Market (NCFM).This is an automated on line examination conducted on computers with multiple options for each question. 

Positions of Responsibility

  • Chair Person of Inter Institutional Event "Chaitanya" 2013
  • Vice Chair Person of Inter Collegiate Event-“Euphonity” for 2 years (2010 & 2011)

Awards & Achievement

  • Star Performer for Outstanding Performance  (2016)- CouponDunia
  • 4th Position (Mumbai Level) T.I.M.E – Metamorphosis (2011).
  • 2nd Position in Inter-Collegiate Business Quiz (Chaitanya 2011).
  • 1st Position in Intra-Collegiate Debate Competition (Talentia 2010).
  • 2nd Position in Inter- Collegiate Competition (Biz Buzz 2010).

Personal Dossier

  • Date Of Birth: 4th September 1990
  • Passion: Cricket Enthusiast, Music, History, Public speaking, Acting .
  • Languages Known: English, Hindi, Marathi and Sindhi
  • Address: KL/5/12/12, Sector 3E, Kalamboli, Navi Mumbai- 410218
  • Marital Status: Single