Assistant Manager- Affiliate Marketing
CouponDunia Media Private Limited
- Monitoring affiliate activity, analysing performance, identifying areas of improvement, and recommending ways to increase affiliate-generated revenues.
- Communicating with E-Commerce clients on a regular basis via e-mail and phone for exclusive offers and design special campaigns for maximizing results.
- Identifying performing and underperforming merchants and developing strategy to drive affiliate revenue from both.
- Carrying out regular market research and competitive analysis to identify new merchants and different strategies to drive affiliate revenue
- Utilizing Google Analytics for the website to make data-driven decisions that optimize affiliate program performance.
- Taking care of new initiatives which ensures addition of new revenue streams/ scale of existing business.
- Analyzing competitor online marketing activities to identify opportunities and threats within the market and to ensure that we always maintain an edge over competitors.
- Developing and managing online affiliate network and advertising partner relationships achieving revenue targets for assigned accounts and various categories.
- Building direct relationships with affiliate networks and partners to solidify better commission and be a Single Point of Contact
- Negotiating with merchants and networks to secure the best possible terms ensuring that the association best suits our business model.
- Monitoring changes of terms, commissions, offers and updates from affiliate networks and partners.
- Managing all aspects of affiliate relationship including communications, marketing, offers, performance reports, payments and dispute resolution