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Summary

Marketing generalist with ~6 years of Digital specialization, looking for high impact opportunities. Strong solution orientation and a track record of delivering results.

Work experience

Oct 2014Present

Manager - Digital Marketing and CRM

eBay India

Currently leading a team of 7 direct reportees across following functions.  

Integrated Marketing Campaigns

Deliver on business growth objectives by driving quality traffic across online channels
Own strategy, planning , execution, optimization and reporting for all Sales Events

Highlights: 3X growth in Refurbished business over 4 months at sustainable ROI

CRM - Buyer Quality and Growth

Plan and execute daily mix of contact channels, audience, merch and incentive.
Leverage data science models and automate advanced targeting use cases 

Highlights: Locally developed merch algos delivering efficiency gains of over  250% 

Feb 2013Oct 2014

Digital Marketing Manager

HDFC Life

New category launch - Business ownership
Plan and optimize media mix to deliver monthly targets, spends and activities
Digital Brand – Marketing Communication and Social
Create and manage distribution of original content in line with brand objectives
Web Product- UI/UX Development and Maintenance
Lead portal revamps and landing pages design while owning conversion metrics
Highlights: Integration module enabling one click purchase for HDFC Bank customers

Aug 2012Feb 2013

Co Founder (pilot)

Groundwork for a bootstrapped venture - managed marketplace for handcrafted goods

April-2011Aug- 2012

Management Trainee

Reebok India

Part of core team that executed pilot venture(coverage  link) for Reebok International
Worked across product development, distribution, sales & marketing at scale

Internship Projects

Reebok India (Apr 2010 - Aug 2010): Primary research project to guide outdoor category revamp. Multiple recommendations accepted - rewarded with Reebok's only Pre Placement Offer till date.

Webrosoft Solutions (Jan 2008 to June 2008):  Coded online shopping portal  modules for grocery marketplace using PHP & MySQL