Manager - Digital Marketing and CRM
Currently leading a team of 7 direct reportees across following functions.
Integrated Marketing Campaigns
Deliver on business growth objectives by driving quality traffic across online channels
Own strategy, planning , execution, optimization and reporting for all Sales Events
Highlights: 3X growth in Refurbished business over 4 months at sustainable ROI
CRM - Buyer Quality and Growth
Plan and execute daily mix of contact channels, audience, merch and incentive.
Leverage data science models and automate advanced targeting use cases
Highlights: Locally developed merch algos delivering efficiency gains of over 250%