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Sahil Mehra

Digital Marketing professional with 5.5+ years experience


A modern marketing generalist with expertise in strategizing, planning and optimizing marketing efforts to deliver on business and brand goals 

Active Skillset

Planning & Optimization 

Deep understanding of marketing effort vs. impact developed through hands on experience in the  domain 

Tools & Technology management

Appreciates tech behind digital  - can build, integrate and lead adoption

Team & Process management

Leading a team of platform owners & campaign managers in a co ordination heavy cross functional environment 

New Launches & Program Mgmt

High comfort level with new environments having been involved in pilots, new product launches and category expansions

Work History

Oct 2014Present

Manager - Digital Marketing

eBay India

Currently handling responsibility across functions and managing a team of 7 direct reportees

Lead - Integrated Marketing Campaigns 

Achieve incremental GMV for target categories by scaling quality traffic 

  • Plan and optimize media spends across mailers, search, display, social & affiliates 

Highlights: Scaled refurbished business by 4X in 3 months -accounting for >10% of site GMV

  • Strategize, plan and launch buzz driving initiatives with measurable engagement impact

Highlights: Successfully developed multiple gamified applications with record engagement

Manager - CRM and Buyer Growth

Deliver on eBay India Active Buyer targets through retention and acquisition efforts - maintain FM segment mix and share of top buyers

  • Strategize and plan mix of audiences, channels, merchandize and incentives
  • Add to CRM incremental reach efforts by activating paid channels
  • Leverage proprietary models and enable integrations to automate CRM operations 

Lead - Onsite Marketing 

Own performance metrics & increase share of attributable business

  • Drive communication agenda, increase scale and expand use cases

Highlights: Onsite messaging CTRs improved by 35% YoY since taking charge

Lead - Marketing Technology

Act as PM to plan roadmap, pilot use cases, measure impact and manage adoption

    Feb 2013Oct 2014

    Digital Marketing Manager

    HDFC Life

    New category launch - Business ownership

    • Preparation of yearly media mix plan with monthly targets, spends and activities

    Digital Brand – Social & Content

    • Agency handling to deliver on all online communication - posts, videos, articles, etc.
    • Own engagement scores for Facebook, Twitter, Youtube and Blogs

    Highlights: #StandUpOnTwitter won Silver,Social Media at Campaign India Awards (CIDCA)

    Web Product- UI/UX Development and Maintenance

    • Lead portal revamps and landing pages design while owning conversion metrics

    Highlights: Integration module that enabled one click purchase for HDFC bank customers

    Sep 2012Jan 2013

    Owned Venture

    Founder - Artisans of India

    Groundwork on bootstrapped venture - a managed marketplace for handcrafted goods

    Apr 2011Aug 2012

    Management Trainee

    Reebok India

    Part of core team that planned and executed pilot venture (coverage link) for Reebok International. Worked across product development, distribution, sales & marketing.


    eBay Heroes (2015) - Sole recipient of the prestigious Heroes Award for being inventive

    eBay Spot Award (H1 2015)  for driving record engagement numbers onsite through multiple gamification activities



    MBA in Marketing

    IMT Ghaziabad

    Includes a 3 month exchange program in CNU, South Korea


    BE - Information Technology

    Manipal Institute of Technology, Manipal

    Internship Projects

    Reebok India (Apr 2010 - Aug 2010): Primary research project to guide outdoor category revamp. Multiple recommendations accepted - rewarded with Reebok's only Pre Placement Offer till date.

    Webrosoft Solutions (Jan 2008 to June 2008):  Coded online shopping portal from scratch using PHP & MySQL