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Work experience

Oct 2014Present

Manager - Digital Marketing and CRM

eBay India

Currently leading a team of 7 direct reportees across following functions

Integrated Marketing Campaigns

Deliver incremental GMV/Qty objectives by driving relevant and quality traffic - own funnel from impressions per channel to end conversion metrics

Highlights: 3X growth in Refurbished business over 4 months at sustainable ROI

CRM - Buyer growth

Enable transition of current setup to deliver on cross-channel Customer Lifecycle goals-Active Buyer count, FM mix, Owned platform performance, Cost of acquired business

Plan and execute daily mix of contact channels, audience, merch and incentive -Leverage proprietary data science models to automate cross channel use cases

Highlights: Locally developed merch algos delivering efficiency gains of over  250% 

Feb 2013Oct 2014

Digital Marketing Manager


New category launch - Business ownership
Plan and optimize media mix to deliver monthly targets, spends and activities
Digital Brand – Marketing Communication and Social
Create and manage distribution of original content in line with brand objectives
Web Product- UI/UX Development and Maintenance
Lead portal revamps and landing pages design while owning conversion metrics
Highlights: Integration module enabling one click purchase for HDFC Bank customers

Aug 2012Feb 2013

Co Founder (pilot)

Groundwork for a bootstrapped venture - managed marketplace for handcrafted goods

April-2011Aug- 2012

Management Trainee

Reebok India

Part of core team that executed pilot venture(coverage  link) for Reebok International
Worked across product development, distribution, sales & marketing at scale

Internship Projects

Reebok India (Apr 2010 - Aug 2010): Primary research project to guide outdoor category revamp. Multiple recommendations accepted - rewarded with Reebok's only Pre Placement Offer till date.

Webrosoft Solutions (Jan 2008 to June 2008):  Coded online shopping portal  modules for grocery marketplace using PHP & MySQL