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Work experience

Feb 2014Present

Business Insurgent

Merry Men

Role as Business Insurgent at Merry Men

  • Responsible for leading a team of creative people, sourcing new client projects, executing 360 degree campaigns from print to digital and ensuring successful delivery of the client's objectives.

  • Served various clients from start ups to established businesses at Merry Men. Here's listing out a few;

Mahindra First Choice
Turning Point Sangria
Leapbridge International Pre School ( A Navneet Company)
SebaMed (German skin care company)
USV Pvt Ltd
Della Adventure Park
The Home Salon
Tata Nelco
Lawrence & Mayo Opticians

Role as Business Insurgent at Merry Men

  • Responsible for Merry Men’s reputation and credibility in the client organisation
  • Responsible for end to end execution of social media marketing campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
  • Responsible for initiating and planning  digital advertising campaigns. 
  • Responsible for total client satisfaction and for ensuring that regular reviews are conducted with client
  • Responsible for managing work with an internal and external team to deliver projects / tasks
  • Responsible for providing inputs to ensure that the most optimum team is put against the client business
  • Responsible for up-selling and cross-selling consulting services within the client business
  • Responsible for thinking about new opportunities within the client organisation, which may not necessarily be consulting services related

Role as part of the Merry Men Team

  • Work on new business opportunities - both lead generation and lead management 
  • Be a champion of the Merry Men culture - honest, open, responsive, team-oriented 
  • To always be thinking how to make things better 
  • To be an integral part of Merry Men business planning
Apr 2013Dec 2013


L&K Saatchi and Saatchi

Client: Renault

  • I worked on various different brand products for Renault and was part of the team for new product brand launches in India. 
  • Strategising, ideating and executing Print/ Magazine Ads, Radio Ads for the Renault Pulse and Renault Duster.
  • Worked on a property for Renault's flagship brand Renault Duster build by the agency for the adventure enthusiasts called "Gang Of Dusters" for Renault.The property was formed with the intention of creating a cult following for the brand ‘Duster’ and take the user experience beyond just ownership. Post the success of the project, Renault has initiated phased roll-outs worldwide for the property. 
  • In addition to the brand communication, I also had an opportunity to do some creative communication for an internal property called Renault Premier League (RPL) to boost car sales all over India. More than 75 showrooms all across the country participated in this gamification sales model.

Client: Club Mahindra

  •  Part of the core team working on the big relaunch of Club Mahindra. 
  • Internal branding, launch creatives, banners, mailers and so much more.
  • During my stint at L&K Saatchi and Saatchi I had an opportunity to work on other fun clients as well like The Mobile Store and Bombay Dyeing.
Oct 2012Nov 2012


Saatchi & Saatchi,Dubai.

-Worked an internship of a month under the Associate Creative Director (Copy)-Neil Williams. -Got an opportunity to get hands on experience in conceptualising ideas for brands like Dubai International Film Festival (DIFF) and Lurpak Butter.

May 2010Jun 2010

Marketing Intern

Nimbus Communications Limited

-Worked an internship of 45 days in the PR & Marketing Department during May 2010. -Had the opportunity to actively maintain the social media marketing updates for NEO Sports & NEO Cricket on their Face book & Twitter pages for the same duration. -Also had the privilege of formatting a press release for Subramanian Badminton Cup, which was published in The Times Of India & Hindustan Times.



Digital Strategy 

Hyper Island, Amsterdam

Digital Strategy program from Hyper Island is an intensive 9 week long learning journey for working professionals who aspire to sharpen their strategic mind with a focus on digital.


Post Graduate in Advertising & Marketing

Xaviers Institute Of Communication

The Advertising & Marketing Communication course comprises application-based modules by leading industry professionals.


Diploma in Public Relations & Journalism

EMDI Institute of Media & Communication

This one year course was a brief introduction to the media industry, focused on corporate communication and journalism. 


Bachelor's degree

HR College of Commerce & Economics.


Indian Advertising & Corporate Film Festival-2015

Best Student Ad Film for Minimax


Digital Marketing
Digital Strategy
Business Development