Saher Cherif


A Senior Executive & a strong people manager with a proven track record of Excellence in blue-chip companies, start-ups, & turnarounds.

Work History

Work History
Jun 2008 - Present

General Manager

Al-Khaldiya Group
Developing, managing and leading the company following a major strategic transformation; a strong focus on strategic business development and team building with an innovative approach. Al-Khaldiya is a leading supplier of high-technology products solutions & services including computing, communications and advanced medical and analytical products. The company plays an active role in major programs with the top corporates & the government of Kuwait. Al-Khaldiya represents world class market leaders among which is Alcatel in communications, Hewlett-Packard in Information Technology and Philips in medical and health care instrumentation. The company has been actively involved in serving the needs of the communications market, security environment, and computerisation programs of the State of Kuwait.
Sep 2007 - Jun 2008

Managing Partner

Amarco Contracting & Trading
Entrepreneurial Venture
Mar 2006 - Sep 2007

Board Member of Saudi J.V. / Zone Services Manager

GE General Electric
Achieving all set goals and objective pertaining to the following key areas: financial, business growth; customer satisfaction; quality compliance; operational efficiency; people management; Environment, Health & Safety Owner of significant P&L, responsible for achieving financial targets (quarterly & annually), Revenue & OM Exceeded 2006 financial target by double digit %. ( 2X industry standard) Boosted revenues by targeting a previously lost market segment. Commercialized product differentiators to increase new value propositions & accelerate business growth. Expanded the business into two new geographic regions in Saudi Arabia. Stabilized the team in seven different locations by motivating, empowering and improving the communication of objectives. Challenged basic assumptions of the operations and implemented a simplified operational plan
Oct 2003 - Mar 2006

General Manager

Al Faisaliah Group ( PHILIPS)
- P&L responsibility of $30M revenue - Managed the turn-around to profitability within one year of assuming role - Initiated three major business development projects to provide a substantial revenue and cash flow generation - Streamlined business processes to enhance efficiency and productivity - Built/re-built capable teams. Lead the Sales, Finance, Logistics & HR teams - Cut the A/C receivables by half by restructuring the collection team & systematizing the process
1991 - 2003

Country Manager

-Managed sales & services teams with $30 M turnover -Quadrupled sales over 7 years ( Business as usual, i.e. not high growth products/services) -Successfully established alliance with channel partners & assigned/ managed Distributors
1987 - 1991

Resident Supervisor

Procordia Group- Pharmacia
-Established and built the Company Presence in Western Province in Saudi Arabia -Built & managed the sales and service teams


1978 - 1983

American University of Beirut
1965 - 1978

College des Freres