Work experience

Work experience
2006 - Present

Creator & Director

Don't Hate, Educate!

In response to the critical cultural clash of the Danish cartoons crisis in 2006, I've created a volunteer initiative under the slogan "Don't Hate, Educate"  aiming to encourage better cross-cultural understanding. Zero-net is now an award-winning project with supporters all over the world.

I've turned my unique experience on Zero-net into a series of creative workshops to inspire youth around the world on effective cross-cultural communication, conflict resolution, diversity and sensitivity in addition to my signature workshops: Success on Zero-Budget, Social Entrepreneurship and Global Citizenship. The workshops were delivered in both Arabic & English in private and public educational institutes and NGOs, as well as for multicultural audiences locally and internationally in person and remotely via video conferencing and on Second Life.

In spring 2010, I was invited to an informal family lunch with the Danish Royal Family during their visit to Cairo and was commended on my efforts on cross-cultural communication. (Please click the Facebook group image on the right sidebar of this page for details and pictures of zero-net's successful events)

1999 - Present

Independent Trainer & Consultant: Culture, Localization & Soft Skills


As an independent consultant for prominent multi-national corporate clients as well as local businesses, I have gained extensive experience in interactive instructional techniques, coaching and facilitation skills. I was also offered frequent travel around the world and face-to-face interaction with numerous cultural groups.

Using my cross-cultural experience and interpersonal skills, I made the most out of this rich learning and growth experience.  

I've delivered workshops and training courses on applied communication, presentation and negotiation skills as well as consultations for image and corporate identity, online and web communication and PR, and networking.

2010 - Present

Expert In Residence For Communication & Presentation Skills

The American University in Cairo (AUC) - Women Leadership Center (WEL)

I deliver intensive training on applied Communication, Presentation and Negotiation Skills to women leaders and entrepreneurs, in addition to continuos one-on-one mentoring for graduates to ensure successful implementation of the skills learnt in the classroom.

I'm working as part of a professional certification and capacity building program funded by Goldman Sachs and designed by the Wharton School of the University of Pennsylvania in collaboration with the AUC to provide business and management skills for women entrepreneurs in developing countries. The program brings together world renowned university faculty, multinational corporations, nonprofit institutions, and community and business leaders to share their knowledge and expertise with the learners.

2010 - Present

Trainer & Consultant

The Association for Women’s Total Advancement & Development

I deliver creative workshops, training sessions, and consultations on communication & cross-cultural issues for women entrepreneurs of various social levels.

This is an NGO focused on empowering women of all cultural and financial levels. I participate in their public events for the middle and upper class offering self improvement topics. In parallel, I also design and deliver tailored capacity-building workshops for small underserved local communities of working women in rural areas. 

1990 - Present

Independent Writer, Editor & TV Presenter

The Middle East Times/ IOL / ART Satellite TV

I've always enjoyed writing on personal development, creativity and communication issues. Since 2002 I've also added diversity, cross-cultural communication and Muslim-West relations to my writing portfolio.

I was a section editor on travel, wellbeing and lifestyle in a leading magazine in English.

Stemming from my ongoing practical experiences, I've also offered interactive online dialogues sessions and consultancies to leading websites and portals.

Additionally, I have hosted and presented several live events and TV programs related to the same issues.

Feb 2011 - Present

Columnist & Talk Show Host

Algareda News

I have documented my observations from the Egyptian Revolution in images and articles in both Arabic & English. I also began a series of public lectures and talks in Egypt and abroad, and as a result I have featured in numerous media channels locally and internationally. Eventually, I joined Algareda team to utilize my communication and media skills in this time of monumental transformation for Egypt and the region. 

I write a regular column in Arabic focusing on the current situation in post-revolution Egypt. And in addition, I also host an online talk show showcasing creative initiatives and projects to re-build Egypt. The brief videos in English can be found on my video channel

2005 - 2006

Master Trainer & Localization Consultant

Intel Learn Program

As Master Trainer, Lead Evaluator and Localization Consultant at Intel Learn Program in Egypt, my role was central in linking between the HQ at Intel USA and the local implementation teams in Egypt. In addition to adjusting the complete instructional package for local use in Arabic tailored for underserved communities, I've attended a certification TOT in Arizona USA on advanced interactive learning and training techniques for professionals, then instructed the first batch of public school teachers on delivering the program, and followed up with them and the thousands of learners during implementation, reporting and preparation of graduation projects. 

Intel Learn was developed with governments and non-governmental agencies to empower youth in underserved communities. It helps them develop the 21st century skills they’ll need to succeed in the knowledge economy. The interactive curriculum focuses on teaching digital literacy, critical-thinking and collaboration skills, it has reached more than one million learners and has been deployed in 13 countries.

2004 - 2005

Localization Consultant - Business Edge


As Localization Consultant for Business Edge, I was responsible for adjusting and fine-tuning the content, language, and overall identity of the training manuals, presentations and learner material for the Personal Productivity Skills course used to train SMEs in the Egyptian market.

Business Edge is a world-class training system for small & medium-sized businesses in developing countries, backed by The International Finance Corporation (IFC) and delivered by certified local trainers.

1991 - 1999

Soft Skills Instructor

Vision Consulting

I've Designed and conducted various trainings and workshops for multinationals in Egypt on effective communication, team building, creative & critical thinking, and presentation skills.

Vision Consulting is a well-known privately owned consulting office, with an extensive network of local, regional and multinational clients in Egypt and the MENA region.



L'ecole de La Saint Famille

This was one of the numerous Catholic schools in Egypt teaching languages and social skills. It was located in the rich Cairo suburb of Helwan, which was -back then- an acclaimed international spa and health retreat. The teachers were all European Catholic nuns and their convent was part of the school. The teaching language was French with Arabic as a second language. 

This was my first hands-on cross-cultural and interfaith experience, which combined with my multi-cultural and Islamic experience in Saudi Arabia have formed the success foundation of my work today.

May 2005 - Present

TOT for Master Trainers

Intel Foundation

This was offered to me as part of a project contract with Intel Foundation to consult for their Intel Learn Program in Egypt. The TOT and roundtable workshops included professionals from 8 countries.

1984 - 1988


Helwan University

The Faculty of Tourism and Hotel Management was one of the elite higher education faculties in the 80's. It was exclusively available for high-scoring students who could also come recommended from professionals and pass a rigorous personal interview, focused on appearance, interpersonal skills, general knowledge, languages, and social background. According to the Dean, I was the first student in the history of the faculty to score full marks in the admission interview. I graduated top of my class with Highest Honors and was elected Model Student throughout the 4 years of study.

In addition to academic success, I was presented with several national awards in extra-curricular activities in art, culture and volunteer activities. I was selected by the Ministry of Higher Education and the Ministry of Foreign Affairs to participate in student exchange programs in Europe and Japan, and I was appointed to receive and assist world leaders and international celebrities to the premier night of the 1st show of Opera Aida at the Pyramids.

During my study, I was also succeeding in internship programs at giant multinationals such as General Motors and American Express, and soon after graduation I was offered a prestigious position at international hotel chain Le Meridien. 

1973 - 1984

High School

Dar Al Tarbeya School

Girls education was a novelty in Saudi Arabia when I first arrived there with my parents in the early 70's. in Jeddah, there were many new public schools for girls offering free education, and only two private schools. Dar Al Tarbeya was one of them. It was housed in a palace donated by Princess Juwhara, daughter of King Faisal, and was attended by the female members of the Saudi Royal family along with a carefully selected group of students from other Arab nationalities. The teachers were top notch and the curriculum was adapted from international sources. Arabic was the main language of education, while English was taught as a second language and used in science labs as well.

While going to school in Jeddah, my family also had access to The Dunes Club, the private sports and social club inside the American Embassy premises, which was the main meeting point for the foreign and diplomatic community in Saudi Arabia at that time, in addition to the elite of the business community.





Classroom Management & Facilitation

Media Appearances

Writing & Editing


Cross-Cultural Communication

Interpersonal Skills