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Safoora Ahmed

Digital Transformation Expert,Product Launch & Growth Strategist,Social Media Savvy Geek

Work experience

Feb 2011Apr 2012

Business Development Strategist

Digital Media and Business Development

Strategist, Washington DC— WebMechanix is a digital marketing and mobile apps agency with focus on non-profit organizations and SME's.

Engaged in ongoing business development through networking, client proposals, and presentations Recommended an e-business strategy for clients customized to their product and customer segment; recommended e-commerce models. Planned and ran ROI based digital marketing campaign for clients in alignment with their business goals and corporate image Communicated client specifications to developers and content developers; oversaw project executions.

Aug 2010Apr 2011

Marketing Coordinator

Aman Foundation
Marketing Coordinator, Washington DC — Was responsible for the digital fundraising and marketing campaign for Pakistani floods of 2010 for a North American NGO. Ideated successful viral advocacy campaigns on Facebook and Twitter to inspire support and donations Oversaw and implemented a multi-channel communications and marketing program(email, website, social media, mobile SMS text message, and direct mail).
Jun 2009May 2010

Marketing Specialist

Marketing Specialist, Islamabad — Virtelligence is a technology consulting firm-focused on enterprise CRM and Business intelligence solutions operating from Minnesota-with an offshore developer's center in Islamabad. Was responsible for the development and execution of lead generation campaigns for new customer acquisition in B2B segment; executed targeted geographic email campaigns for each sales region. Carried out presales activities-responding to RFI, RFP/Q, helping sales team in US to prepare tech and sales presentations, proposal preparation and submission. Established and maintained rapports with key client accounts in US; developed and nurtured excellent relationships and communicated client specifications to developers..



Strayer University


Business Development
web content
copy writing
Corporate Communications
Product Marketing