• Driven revenue and audience growth at every business unit I have worked at.
  • Key member of the senior management team that drove MTV to its most profitable year ever in 2003.
  • Helped negotiate a complex high profile four-year VPL deal with the independent labels while at MTV.
  • Creating and developing MTV Flux, a cross platform interactive music channel/music community. A television channel & web site controlled almost exclusively by mobile and online.
  • Creating and launching VH2.
  • Regularly presenting MTV’s UK music priorities at conferences around the world, and helping break a number of new foreign acts in the UK.
  • Successfully securing dozens of exclusive first play agreements with labels and artist management.
  • Devising and launching the “Spanking New Music” initiative at MTV. This has grown to become a hugely successful multi-platform new music brand.
  • Helped to develop and produce the “Party in the Park” property for commercial radio.This grew to become one of the most recognisable and successful outdoor music events in the UK.
  • Successfully negotiating a three year deal with a Dublin based creative agency that spawned some of the most innovative ATL and BTL brand campaigns seen in the City.