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Sachin Mishra

Director at Book Dr

Work experience

Apr 2014Present

Founder & Director -

Pharma & Medical Concepts Pvt Ltd
  • An online platform for Patients to search for Doctors and book appointments online – through Web and the App (Android & iOS)
  • A Smart Cloud based platform for Doctors to build their Impressive online Profile & digitalize practice, Communicate with all their patients digitally, Maintain EMRs - Electronic Medical Records, Prescribe digitally in a completely secured way with Cloud Technology and Analyse their practice as they desire.


SureMed Lifecare
  • Effective and accountable in a high profile executive role
  • Strong orientation in Marketing, Sales, Operations and Finance
    • Instant recognition and acceptance in the overcrowded Pharma market due to the differential approach in terms of Dress Code, Brand Packs, Product Combinations and Innovative Marketing Campaigns
    • Launched Innovative Floral Packs and Global Quality Packs for the first time in the Indian Market
    • Revolutionized scientific brand promotion with the help of electronic media like Tablets thus making SureMed the fastest company to update customers about the latest updates related to the brands
    • Launched the most innovative product combinations and products with latest technology to cater to the increasing need of women healthcare
    • Significant National and State Level Conference Participation gained SureMed a strong market reputation

General Manager - Sales & Marketing

Emcure Pharmaceuticals
  • Headed Marketing and Sales of 2 SBUs - Multispecialty covering Gynaecology, Orthopedics,  Nephrology and Super specialty covering IVF Specialists
  • Identified new avenues for growth; studied each segment, target customer groups and markets and strategized to launch new brands to suit those market opportunities
    • Promoted as General Manager in one year’s time and made in-charge of 3 portfolio divisions
    • Drove the Nephrology business with objective of making Emcure the No. 1 Company in Dialysis Range and successfully achieved the first position.
    • Vintor, Encifer, Sevcar, Foseal - All dialysis range products have achieved the No. 1 position in their respective categories
    • Launched IVF portfolio very innovatively and profitably in a very crowded competition which is now proven to be a strong growth diver for the Division



Marketing Head

Ranbaxy Lab Ltd
  • Managed Diabetic and Cardio brand portfolios and guaranteed sustained brand portfolio sales performance maintaining adequate focus under multiple product and multiple project environments
    • Boosted sales revenue of Rosuvastatin brand Rosuvas from 6 crore to 24 Cr base, a brand that was stagnant for the last four years on the same base
    • Attained a consistent growth for Rosuvas
    • Successful launch & implementation of Brand campaigns for Rosuvas Hunt & Rosuvas Premiere League resulting in a market share improvement from 42% to 74%




Group Product Manager

Dr Reddy's Lab
  • Managed overall sales performance and developed detailed and comprehensive strategies for market development of Anti Arthritic and Pain Drugs Brands
  • Evaluated skill sets and training requirements, handled training and development of sales team
  • Adopted an action oriented approach in implementing competitive marketing strategy based on detailed research on relevant sectors

Product Manager

Emcure Pharmaceuticals
  • Managed sales for Cardio and Diabeto portfolio brands and handled launches for new products identifying and building lucrative markets for them
    • Promoted 3 times in a span of 2.5 years in recognition of outstanding sales and organizational performance
    • Converted Atorec as the numero uno brand in Maharashtra state within a challenging time span of one year & increased the overall value & ORG ratings of the brand
    • Enhanced brand value of Atorec from 1.2 Cr to 10 Cr & ORG rank from 36th to 10th brand
    • Launched Metpure XL and achieved 1 crore per month sale within a period of 6 months.
    • Launched Atorec-EZ in a highly innovative manner (WAR Campaign) different from the conventional trends in pharma industry to get a good brand registration and first impression in the minds of doctors
    • Victoriously launched Hosit – Rs. 6 Crores within a couple of months




K J Soumaiya Instt of Management and Research

2 Year Full time MBA in Marketing


B. Pharm

Vidya Bharti College of Pharmacy