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Universidad Anahuac
Jan 2018May 2018

Corporate Reputation Management and Communications


ITESM Campus Ciudad de Mexico
Feb 2016Dec 2016

Strategic Corporate Communications

Postgraduated Course

Universidad de la Comunicacion
Jan 2003Dec 2003

Control and Media Planning

Bachelor´s Degree

Universidad de Cuautitlan
Sep 1999Sep 2002

Journalism and Communications

Work experience


at&t méxico
  • Play an active lead role in developing and implementing the strategic policy goals of the company with focus in Mexico.
  • Collaborate with the External Affairs team to establish goals, coordinate messaging efforts, manage outreach efforts to key stakeholders, and manage the lifecycle of the public affairs issues including:
  • Develop messaging for national public policy issues impacting the company’s business objectives.
  • Overseeing and implementing national public affairs digital strategy. 
  • Promoting company’s reputation in Mexico. Coalition building and management.  Event management.  Monitoring media an third party activity. 
  • Identify, develop, and grow strong internal and external relationships with the objective of engagement on an federal and state level. 
  • Write articles, blogs and other content, work with external consultants, and third-party resources to achieve objectives

Marketing and Communications Manager

British Council Mexico
Oct 2014Apr 2016
  • Lead on office wide internal and external communications and produce intranet stories.
  • Brand, Content and Digital Manager – Website, Webtrends, Google Analytics Reports.
  • Build impactful social influencer marketing programmes to drive inquiries and loyalty among the online communities.
  • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing and communications materials.
  • Primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.
  • Developed and managed communications strategies, plans and budgets. Drafted and managed print, online and social media communications designed to promote company brand, image and values.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly.

Chief Marketing Officer

Markem Imaje Business Group
May 2010Oct 2014
  • Directed and supervised marketing activities and policies to promote products and services.
  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
  • Completed quarterly forecasting and monthly financial reviews.
  • Coordinated and participated in promotional activities and trade shows. Analysed and investigated new growth opportunities, business developments and monitored market trends.
  • Supervised art and graphics creation for effective merchandising.
  • Identified value propositions and key messages for all  marketing campaigns. Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Planned and organized seminars, meetings and retreats.
  • Raised brand awareness through consistent marketing efforts and product campaign launches. Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages. Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external stakeholders.
  • Managed all internal, external and crisis communications.

Copywriting & Cobranding Project Leader

LG Electronics
Jan 2005May 2007
  • Commercial, advertising and brand partnerships.
  • Product launching events , POP and web promotions.
  • Press monitoring and communication quality care supervisor.
  • Evaluation and implementation of co-branding activities.
  • Effectiveness monitoring and media analysis and benchmarking.
  • Web advertising media planning and implementation.
  • Content Manager for website and digital marketing materials.
  • Budget and corporate brand manager.
  • Copywriting for printed and electronic corporate information(catalogues, flyers, microsites, advertising).



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