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Summary

Marketing and Communications Manager seeking to contribute on business objectives and leadership experience to a forward-thinking company. Knowledge of solid linking, technical and keyword research tactics. Specializes in harnessing the power of marketing and communications strategies to boost customer engagement in innovative ways. Seamlessly manages all aspects of marketing communications, including online marketing and social media management, direct marketing, publications and events management.

Education

Diploma

ITESM Campus Ciudad de MEXICO
Feb 2016Dec 2016

Strategic Corporate Communications

Postgraduated Course

Universidad de la Comunicacion
Jan 2003Dec 2003

Control and Media Planning

Bachelor´s Degree

Universidad de Cuautitlan
Sep 1999Sep 2002

Journalism and Communications

Work History

Marketing and Communications Manager

British Council Mexico
Oct 2014Apr 2016
  • Lead on office wide internal and external communications and produce intranet stories.
  • Brand, Content and Digital Manager – Website, Webtrends, Google Analytics Reports.
  • Build impactful social influencer marketing programmes to drive inquiries and loyalty among the online communities.
  • Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing and communications materials.
  • Primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.
  • Developed and managed communications strategies, plans and budgets. Drafted and managed print, online and social media communications designed to promote company brand, image and values.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Identified value propositions and key messages for all of the company's marketing campaigns.

Chief Marketing Officer

Markem Imaje Business Group
May 2010Oct 2014
  • Directed and supervised marketing activities and policies to promote products and services.
  • Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
  • Consulted with buying personnel to determine projected demand for products and services.
  • Completed quarterly forecasting and monthly financial reviews.
  • Coordinated and participated in promotional activities and trade shows.
  • Analysed and investigated new growth opportunities, business developments and monitored market trends.
  • Supervised art and graphics creation for effective merchandising.
  • Identified value propositions and key messages for all of the company's marketing campaigns.
  • Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
  • Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail. Defined and tracked campaign effectiveness and adjusted strategies accordingly.
  • Planned and organized seminars, meetings and retreats.
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external stakeholders.
  • Managed all internal, external and crisis communications.

Publishing Product Editor

Jato Dynamics
May 2007Dec 2008
  • Product publishing edition for automotive market.
  • Market share and segmentation.
  • Administration and development of information for customers' websites.
  • Products comparisons and benchmarking development.
  • Development of electronic and printed sales materials.

Copywriting & Cobranding Project Leader

LG Electronics
Jan 2005May 2007
  • Commercial, advertising and brand partnerships.
  • Product launching events , POP and web promotions.
  • Press monitoring and communication quality care supervisor.
  • Evaluation and implementation of co-branding activities.
  • Effectiveness monitoring and media analysis and benchmarking.
  • e-CRM, email Tracking and e-products status.
  • Web advertising media planning and implementation.
  • Content Manager for website and digital marketing materials.
  • Budget and corporate brand manager.
  • Creative art supervisor and  BTL agencies contact.
  • Grammar and style edition: copywriting for printed and electronic corporate information(catalogues, flyers, microsites, advertising).

Skills

English

Read -Speak - Write

French

Read - Speak -Write

Spanish

Read-Speak-Write

Adobe Creative Suite Software

Photoshop. Illustrator, InDesign

Microsoft Office 2010

PowerPoint, Word, Excel

SAP

SAP Approver Profile