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Work experience

Jan 2008Jan 2015

Sales Representative

Dunn Edwards Paint Corporation

• Scheduling appointments and visiting existing customers to review product needs and determining other opportunities including Painting contractors, General contractors, City public works, Government construction projects, School districts, Resorts, Property managements, and Architects.

•  Performing job walks and writing industrial/commercial/residential paint specification to meet the southern california compliance.

•  Providing product quotes as required.

•  Organizing and attending joint sales calls with Vendors.

•  Opening new accounts.

•  Continuously updating customers on product changes and modifications.

•  Providing solutions to customers’ problems.

•  Attending Trade Shows, Conferences and networking events.

•  Product introduction of new releases.

•  Liaising between customers and the company for up-to-date status of service, pricing and new product release launches.

•  Preparing reports for marketing and sales (CRM) and keeping expense accounts.

•  Performing maintenance and updating of customers’ accounts including contact names for future sales.

•  Keeping up to date on new products, services, procedures and tools by attending training and departmental meetings.

Sep 2003Oct 2007

Regional Distribution Manager

Frazee Paint & Wallcoverings

• Support regional director, sale representatives, and executive teams in retail division for international company selling paint, sundries and specialty products in all price ranges and over 10,000 SKUs to retail and wholesale consumers, government, and foreign countries.

• Trained staff on new programs, policies, and product information. Supervised department managers and staff of 30-35 associates providing, customer service, inventory control, material handling, spray equipment repairs, deliveries, and shipping/receiving.

• Design P&L initiatives to increase sales and minimize expenses, which initiate a substantial cost saving for all departments in the areas of supplies, payroll, and safety.

• Designed more attractive merchandise presentation strategies and special marketing campaigns, resulting in increased store traffic and profits and assisted in several new store openings.


Sep 1990May 1994

Bachelor of Science, Economics

University Of Fez