Priyanka Vishwakarma

  • Baroda Gujarat

experience of 6 years as accomplished marketer in the field of digital marketing and branding

Summary

To develop and implement the various knowledge and skills learned during the years of qualification and experience, to emerge as a unique and renowned part of organisation. Marketing and brand management being an interest pathway for me, I want to achieve more & more in depth practical knowledge & expertise to grow into a successful future.

Work History

Work History
Jan 2012 - Present

Senior Online Marketing Executive

Automation Anywhere Software Pvt Ltd
  • Managing A to Z lead generation for all the products from planning to execution to evaluation.
  • Managing various Cost-Per-Click Campaigns for the company and other online marketing activities.
  • Analyze large amounts of marketing data, distill into actionable items and implement.
  • Administer, maintain, optimize and report on Google AdWords campaigns.
  • Create and implement campaigns to drive qualified leads generation and maximize conversions.
  • Conduct ongoing research to identify focus keywords and phrases.
  • Develop recommendations on how to support the growth of the business based on KPIs.
  • In Depth use and knowledge of various analytical tools like Google Analytics, MOZ and others.
  • Back linking, link building, updating directory, social media marketing, Blogs & Forums comments.
  • Power packed with excellent analytical, inter-personal, and communication skills
  • Brainstorming on every new concept thought and initiated within the organisations like to increase the social media following, corporate thing/gifts for the user meet etc.
  • Worked for CSR activities in the organization and taking the same to local media in Vadodara. Apart from this, worked on other go green creative designing of like reduce carbon footprint, clean water, reduce pollution etc.
Dec 2009 - Jan 2012

Corporate Communication and Coordination Executive

Jhaveri Securities Ltd
  • Proactively Participation in Indoor/Outdoor and Website branding activity.
  • Provide content for various branding material and acting as a publishing desk.
  • Proofing various materials before final execution.
  • Internal communication among the department and getting the work done.
  • Preparing and proofing various presentations for different functions.
  • Communicate with various vendors and service providers to execute various branding as well as other activity.
  • Maintaining the standard of business communication for external communication.
  • Updating website daily and weekly with article, leader speaks, polls and other.
  • Sending bulk emails and prepare strategies for successful email marketing
  • Preparing various policies and procedures, forms, faq's, PO etc as commanded and requirement of the system, verifying the same as per market competency, compliance & legal from the respective HOD and finalizing the same.
  • Participation in activity of trademark registration which is actually knowledgeable.
Jun 2009 - Dec 2009

Executive Operation 

  • Initially Handled Terminal for execution of offline trading of online client.
  • Handling admin and looking after RMS.
  • Solving client query of local as well as NRI via the mode of messenger, call and email.
  • Looking and maintenance after the Online B2C and B2B client.
  • Communicating and coordinating with HO for solving client query
  • Preparation and Documentation of forms of B2B clients

Education

Education
2009

MBA - Marketing

S.P. University
2007

B. Sc. - Home Science

M.S University

Skills

Skills

Pay per click

search engine optimization

lead generation

data analysis 

corporate communication & branding

innovation thinking and implementation

Great communication and inter-personal skills

Social Media Marketing