Printing tool Download PDF


Communications Director with diverse experience in issues management, internal communications, media relations and product launch. Extensive application of new media techniques such as intranet, internet and social media communications. Skilled in creation and management of financial reporting and budgeting.

  • History of gains in tone of coverage, image improvements and use of unpaid media.
  • Advanced leadership skills, communications strategy development and tactical execution.
  • Exceptional ability to motivate, develop and mentor staff, focusing on achieving targets.

Work experience

Apr 2008Apr 2009

Communications Director, Environment, Energy and Safety Policy

General Motors

Assured message alignment for internal consistency for corporate officer appearances on environment and energy policy positions – global responsibility. Managed $3 million budget for U.S. communications.

  • Created alliances and muted criticism of GM fuel economy and advanced propulsion strategies through logical arguments relative to industry and government forecasts. Demonstrated the alignment of GM product strategy to future availability of diverse fuels.
  • Achieved a consistent, focused action plan targeting specific communities through multi-function collaboration among Marketing, Communication, Public Policy and Product Development.
May 2006Apr 2008

Communications Director, Saturn

General Motors

Directed media and public relations to improve awareness, opinion and purchase consideration through non-paid media. Provided communications counsel to Saturn General Manager.

  • Increased by more than 100% the volume of editorial coverage of Saturn in major publications and on television as measured by Prime Research.
  • Improved to 2nd highest in the automotive industry the tone of coverage as measured by Prime Research.
  • Achieved North American Car of the Year Award by directing the Saturn Aura media campaign.
  • Received a Bronze SABRE Award in 2008 for Blogs for “” from the Holmes Report.
  • Developed comprehensive messaging, timing and design of materials for campaigns that reached traditional audiences, but with new emphasis on social media and bloggers.
  • Leveraged extended GM team and agencies, successfully developing and executing tactical communications programs.
Sep 2004May 2006

Communications Director, GM Powertrain

General Motors

Responsible for directing internal communications network, product and business communications for General Motors Powertrain. Provided communications counsel to General Motors group vice president and two vice presidents. Supported GM marketing divisions and outside customers in their communications, sales and marketing efforts.

  • Successfully announced $1.7 billion in facilities investments with government officials at Toledo, Warren and Ypsilanti plants.
  • Directed GM’s hybrid technology communications activities, including collaboration with BMW and DaimlerChrysler resulting in 18 percent technology image improvements for GM as measured by Prime Research.
  • Helped forge landmark labor agreement with UAW through targeted employee communications that laid the groundwork for change. Led staff of 25 employees dedicated to communications in facilities globally (Asia, Australia, Europe and North and South America). An additional seven employees in central office staff.
  • Initiated GM’s first management blog on the 25th anniversary of the small block engine, resulting directly in GM’s “Fastlane” and “FYI” blogs that today are visited by 10,000 people each month.
Jan 2001Sep 2004

Operations Director, Corporate Communications Staff

General Motors

Created a centralized operations staff that replaced a system of distributed operations among GM’s marketing divisions. Implemented best practices from among those used by the marketing divisions. Managed annual budget of $7 million. Supervised staff of fifteen people.

  • Saved $7 million annually by consolidating the GM Communications Media Fleet of 400 cars distributed across the United States; managed the procurement, maintenance, preparation and delivery of vehicles to 1200 journalists.
  • Saved $3 million annually by centralizing creative and production systems for press materials, photography, program logistics and budget office.
  • Implemented $10 million in annual cost savings in 18 months, an eight percent reduction in costs for GM Communications.
  • Developed crisis communications planning template for events.
Jun 1978Dec 2000

Various Positions

General Motors
  • Manager, Car Group Product Communications, 1998 – 2000
  • Manager, GM Safety and Legal Communications, 1995 – 1998
  • Assistant Director, Cadillac Communications, 1989 – 1992
  • Manager, Cadillac Planning, 1986 – 1989. 1992 – 1995
  • Staff Project Engineer, 1978 – 1986



Judi Wax

Laurie Mayers

Steve Fecht

Former Photo Editor, Detroit News

Ted Przybocki



Community relations
Media relations
Product publicity