Owner / Business Development Manager
Tease Your Tastebuds (Pty) LTD
Launched Tease Your Tastebuds™ brand into the mainstream FMCG and Hospitality industries, as a key contender to the category segment; providing vision, strategic direction and leadership to the organization:
Business Growth - Developed and built business from start up to 6-figure sales annually; strategically securing 3 major key accounts; increasing customer base to 150-strong regionally across B2B and B2C segments.
Sales Increases - Increased sales by 125% year-over-year through strategic marketing efforts, competitive deal structuring and client referrals, to maximize brand awareness.
Market Development - Penetrated 65% of key market segments, persuasively overcoming customers' concerns about product viability through combination of techniques that included product demonstrations, a strong guarantee, and referral lead generation.
Sales & Marketing Promotions - Showcased product launches at multiple annual exhibitions regional and nationally; through effective sales approaches that emphasizes quality, consumer education, and relationship building.
Team Management - Hired, trained, and supervised personnel, providing guidance in use of equipment, on-the-job safety guidelines, quality assurance and customer interactions.
Business Operations - Streamlined and outsourced non-core business functions, ensuring maximum lead times for product availability, including supply chain optimisation.