Ryan M. Irwin
Strategist | Relationship Builder | Integrated Campaign Developer | Mentor | Collaborative Leader |
Director of Data and Analytics
- Oversee the Data & Analytics team, including daily operations, coaching and mentoring, and performance reviews.
- Serve as a hub between all departments, serving reporting and analysis needs for each while moving toward a replicable, integrated approach.
- Vision-casting for the Data & Analytics and leadership teams, providing the end-goal as well as the road map to attain it.
- Regularly work with the senior leadership team to ensure shared vision and progress.
January 2016July 2016
Zillner Marketing Communications
- Directly manage all traditional media negotiation, implementation, and strategy.
- Professional mentoring internal team members to benefit their career growth as well as company capabilities and functionality.
- Manage Digital Media vendors and ongoing optimization strategy.
Oversee web site and interactive app development, design, and innovation.
- Frequent client contact as digital and integrated strategy expert.
- Generate content, targeted toward both internal and external clients, aimed at educating readers in ongoing digital developments and strategic company adjustments.
- Develop an integrated marketing ecosystem detailing the consumer's journey through a very long, considered-purchase lifecycle.
Aug 2014January 2016
Sr. Digital Media Buyer
- Coordinated digital media campaigns across various search engines and display networks.
- Developed, managed and optimized campaigns to a variety of KPI's varying by client need.
- Managed client budgets both in-month and through monthly and long-term forecasting.
Oct 2012Aug 2014
Interactive Marketing Strategy Account Supervisor
- Directly managed Interactive Marketing Strategy Planners and Analysts, providing consistent coaching and mentoring for internal team members.
- Worked directly with various internal teams and client contacts to develop interactive marketing strategy.
- Managed a variety of short and long-term internal projects impacting multiple teams across the company.
Jul 2010Oct 2012
Senior Interactive Marketing Strategy Planner
- Oversaw holistic interactive campaign management across Paid Digital, Organic Search and Affiliate Marketing and Contact Center channels.
- Directly managed Affiliate Marketing and Contact Center marketing campaigns.
- Worked directly with internal teams and client contacts to develop and drive interactive strategy.
Sep 2004Jul 2010
Senior Media Buyer
- Drove traditional media strategy across all channels.
- Managed monthly, quarterly and annual media buys across multiple clients.
- Negotiated placement and rates across all media channels, optimizing both according to performance on client KPI's.
- Founded and managed external media placement agency.
B.S. Journalism, Strategic Communications
University of Kansas