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Work experience

July 2016Present

Director of Data and Analytics

  • Oversee the Data & Analytics team, including daily operations, coaching and mentoring, and performance reviews.
  • Serve as a hub between all departments, serving reporting and analysis needs for each while moving toward a replicable, integrated approach.
  • Vision-casting for the Data & Analytics and leadership teams, providing the end-goal as well as the road map to attain it.
  • Regularly work with the senior leadership team to ensure shared vision and progress.
January 2016July 2016

Media Manager

Zillner Marketing Communications
  • Directly manage all traditional media negotiation, implementation, and strategy.
  • Professional mentoring internal team members to benefit their career growth as well as company capabilities and functionality.
  • Manage Digital Media vendors and ongoing optimization strategy.
    Oversee web site and interactive app development, design, and innovation.
  • Frequent client contact as digital and integrated strategy expert.
  • Generate content, targeted toward both internal and external clients, aimed at educating readers in ongoing digital developments and strategic company adjustments.
  • Develop an integrated marketing ecosystem detailing the consumer's journey through a very long, considered-purchase lifecycle.
Aug 2014January 2016

Sr. Digital Media Buyer

  • Coordinated digital media campaigns across various search engines and display networks.
  • Developed, managed and optimized campaigns to a variety of KPI's varying by client need.
  • Managed client budgets both in-month and through monthly and long-term forecasting.
Oct 2012Aug 2014

Interactive Marketing Strategy Account Supervisor

  • Directly managed Interactive Marketing Strategy Planners and Analysts, providing consistent coaching and mentoring for internal team members.
  • Worked directly with various internal teams and client contacts to develop interactive marketing strategy.
  • Managed a variety of short and long-term internal projects impacting multiple teams across the company.
Jul 2010Oct 2012

Senior Interactive Marketing Strategy Planner

  • Oversaw holistic interactive campaign management across Paid Digital, Organic Search and Affiliate Marketing and Contact Center channels.
  • Directly managed Affiliate Marketing and Contact Center marketing campaigns.
  • Worked directly with internal teams and client contacts to develop and drive interactive strategy.
Sep 2004Jul 2010

Senior Media Buyer

PlattForm/OTS Media
  • Drove traditional media strategy across all  channels.
  • Managed monthly, quarterly and annual media buys across multiple clients.
  • Negotiated placement and rates across all media channels, optimizing both according to performance on client KPI's.
  • Founded and managed external media placement agency.



B.S. Journalism, Strategic Communications

University of Kansas