Ryan Irwin

  • Kansas City MO

Strategist | Relationship Builder | Integrated Campaign Developer | Mentor | Collaborative Leader |

Work History

Work History
Aug 2014 - Present

Sr. Digital Media Buyer

  • Coordinated digital media campaigns across various search engines and display networks.
  • Developed, managed and optimized campaigns to a variety of KPI's varying by client need.
  • Managed client budgets both in-month and through monthly and long-term forecasting.
Oct 2012 - Aug 2014

Interactive Marketing Strategy Account Supervisor

  • Directly managed Interactive Marketing Strategy Planners and Analysts, providing consistent coaching and mentoring for internal team members.
  • Worked directly with various internal teams and client contacts to develop interactive marketing strategy.
  • Managed a variety of short and long-term internal projects impacting multiple teams across the company.
Jul 2010 - Oct 2012

Senior Interactive Marketing Strategy Planner

  • Oversaw holistic interactive campaign management across Paid Digital, Organic Search and Affiliate Marketing and Contact Center channels.
  • Directly managed Affiliate Marketing and Contact Center marketing campaigns.
  • Worked directly with internal teams and client contacts to develop and drive interactive strategy.
Sep 2004 - Jul 2010

Senior Media Buyer

PlattForm/OTS Media
  • Drove traditional media strategy across allĀ  channels.
  • Managed monthly, quarterly and annual media buys across multiple clients.
  • Negotiated placement and rates across all media channels, optimizing both according to performance on client KPI's.
  • Founded and managed external media placement agency.


1998 - 2001

B.S. Journalism, Strategic Communications

University of Kansas