Strategist | Relationship Builder | Integrated Campaign Developer | Mentor | Collaborative Leader |
Aug 2014 - Present
Sr. Digital Media Buyer
- Coordinated digital media campaigns across various search engines and display networks.
- Developed, managed and optimized campaigns to a variety of KPI's varying by client need.
- Managed client budgets both in-month and through monthly and long-term forecasting.
Oct 2012 - Aug 2014
Interactive Marketing Strategy Account Supervisor
- Directly managed Interactive Marketing Strategy Planners and Analysts, providing consistent coaching and mentoring for internal team members.
- Worked directly with various internal teams and client contacts to develop interactive marketing strategy.
- Managed a variety of short and long-term internal projects impacting multiple teams across the company.
Jul 2010 - Oct 2012
Senior Interactive Marketing Strategy Planner
- Oversaw holistic interactive campaign management across Paid Digital, Organic Search and Affiliate Marketing and Contact Center channels.
- Directly managed Affiliate Marketing and Contact Center marketing campaigns.
- Worked directly with internal teams and client contacts to develop and drive interactive strategy.
Sep 2004 - Jul 2010
Senior Media Buyer
- Drove traditional media strategy across all channels.
- Managed monthly, quarterly and annual media buys across multiple clients.
- Negotiated placement and rates across all media channels, optimizing both according to performance on client KPI's.
- Founded and managed external media placement agency.
1998 - 2001
B.S. Journalism, Strategic Communications
University of Kansas