Accomplished marketing professional with several years of experience in numerous data-driven marketing positions. Demonstrated ability to utilize analytical skills to develop successful marketing solutions across a variety of industries.
•Designed and executed primary market research projects from inception to completion
•Managed market research projects including brand equities, product evaluations, name testing, customer segmentations, product concept tests, and ad recalls
•Utilized methodologies such as conjoint analysis, perceptual mapping, and regression modeling
•Advanced SPSS and Microsoft office proficiency
CORE COMPETENCIES•Market Research•Project Management•Data Analysis & Presentation•Spreadsheet Modeling•Statistical Analysis•Client Relations