Ryan Coulter

Ryan Coulter

Summary

Accomplished marketing professional with several years of experience in numerous data-driven marketing positions. Demonstrated ability to utilize analytical skills to develop successful marketing solutions across a variety of industries. 

•Designed and executed primary market research projects from inception to completion

•Managed market research projects including brand equities, product evaluations, name testing, customer segmentations, product concept tests, and ad recalls

•Utilized methodologies such as conjoint analysis, perceptual mapping, and regression modeling

•Advanced SPSS and Microsoft office proficiency  

CORE COMPETENCIES•Market Research•Project Management•Data Analysis & Presentation•Spreadsheet Modeling•Statistical Analysis•Client Relations

Work History

Work History
Oct 2009 - Jul 2010

Marketing Analyst/Project Manager

Xerox

  • Led multiple large- and small-scale projects in an interactive marketing environment, including the development of several customer-facing Xerox web sites such as http://www.xerox.com/mets and http://www.xerox.com/sting. Utilized Agile methods to manage resources and maintain efficient processes.
  • Analyzed online marketing data and compiled research reports that were required to determine outcome of 10,000+ Xerox.com URLs hosted on a server platform that was being retired. Managed internal stakeholders and external vendors in order to assure project was completed in a timely manner. 
Feb 2008 - Oct 2008

Buyer

TGIB Marketing (RockBottomGolf.com)
  • Evaluated inventory and sales data to purchase golf merchandise across multiple product categories.
  • Managed vendor relationships that required negotiating prices, procuring items, and resolving billing discrepancies.
  • Marketed and sold products through numerous online channels including RockBottomGolf.com, eBay, and Amazon. Increased Q1-Q3 2008 revenue of inline catalog compared to same period in 2007 through improved sales of existing products and the addition of new items.
Aug 2005 - Feb 2008

Sr. Research Associate

Harris Interactive
  • Managed online and traditional market research projects that ranged in scope from basic $50,000 message recall studies to complex $300,000+ multi-wave brand equities. Responsibilities included coordinating all aspects of the project fulfillment process such as proposal writing, survey design, data analysis, report preparation, and client management.
  • Analyzed the results of research projects within the context of clients’ business objectives in order to provide them with strategic marketing recommendations that were both insightful and actionable.
  • Communicated with clients on a regular basis to address any needs they had and to ensure that the progression of their projects were cooperative ventures.
  • Successfully executed two market research projects for a major pharmaceutical client that resulted in the client consolidating its entire market research budget with Harris Interactive the following year.
  • Developed proficiency in conducting research projects in a time- and budget-sensitive environment. Such projects included, but were not limited to: retail trend studies, product evaluations, brand equities, segmentations, and ad recalls.
May 2002 - Aug 2003

Assistant Media Planner

Carat North America (Business & Technology)
  • Worked in a team environment managing numerous accounts such as Philips Lighting that required maintaining media schedules, generating insertion orders, and resolving client requests.
  • Coordinated with account services and creative team to established media goals, objectives and strategies for advertising campaigns.
  • Monitored media for placement discrepancies to assist in negotiating credit or billing adjustments when necessary.
  • Researched and maintained record of trends, innovations, and changes that affected clients' campaigns.
Dec 2001 - May 2002

Sales Assistant

Interep
  • Assisted numerous account executives and sales directors in their daily interaction with clients through such tasks as developing research projects and performing various administrative duties.
  • Entered sales orders in an accurate and timely manner using Donovan Data Systems. Resolved any discrepancies that arose from those orders through direct contact with sales managers at client stations.
May 2001 - Nov 2001

Analyst, Knowledge & Information

Carat North America (Insight)
  • Performed qualitative and quantitative analytical tasks as part of strategic research group that supported account managers and planners across entire client base. Utilized syndicated andproprietary research tools in working with numerous companies such as BMG Entertainment and Radio Shack to devise media strategies that allowed them to gain optimum results from their advertising expenditures.
  • Assisted in numerous business development opportunities that required in-depth market research skills such as competitive analysis, questionnaire design and perceptual mapping. Devised marketing strategies for a potential client in the athletic shoe and apparel industry that were used by executives in a successful pitch that resulted in the addition of a $50 million account to the company.
  • Created a presentation that summarized the overall status of the media industry. This media landscape, which was used for both in-house discussions and external client presentations, required working with executives from all departments in the company.
  • Analyzed a proprietary research tool that used TV ratings and audience attitude to develop a thorough understanding of advertising effectiveness.
  • Evaluated the cinema advertising market in the United States, creating a report used company-wide by media managers and planners.
Nov 1999 - Jan 2001

Account Coordinator/Research Specialist

Merritt Group
  • Worked with executive management to create a research analyst position that complemented a team-structured environment and developed research projects for client base. The position provided strategic counsel to clients that were continuously adjusting their business models to grow with the changing economy.
  • Managed research projects that included the following:
    1.  Messaging strategy reports for the executives and sales forces of WorldCom, a global communications company, and UUNET, an Internet solutions provider, which expanded their knowledge in various business and technology segments including Voice over Internet Protocol (VoIP) and virtual private networks (VPNs).
    2. Competitive and industry analyses for VeriSign, a leader in Internet trust services, and CACI, an e-business services firm, to determine trends within their respective marketplaces.
    3. A  synopsis of the legal issues regarding intellectual property and patent infringement in the wireless industry in order to keep clients abreast of emerging litigation.
  • Analyzed new business leads through intensive media research and expert industry analysis.
  • Assessed external resources, such as FIND/SVP, a research and consulting firm, which would be used to augment in-house research capabilities.
  • Assisted in the coordination of baseline activities such as the editorial calendar, media outreach and clip tracking for clients including Check Point Software, an Internet security company.

Education

Education
Aug 2003 - May 2005

Philosophy

http://www.olemiss.edu/
  • Completed Two Years of Graduate Coursework in Philosophy
  • Teaching Assistant, Graduate Student Council Senator, Kaplan Teacher/Tutor
Aug 1994 - Aug 1998

BA

University of Richmond
  • Bachelor of Arts in Sociology, Minor: Biology
  • Dean's List, Golden Key National Honor Society, Vice President of Phi Eta Sigma Freshman Honorary Society, Freshman Orientation Advisor of the Spinning Your Web Leadership Program

Skills

Skills

Lotus Notes

Media Audit

Simmons Market Research

Donovan Data Systems

Mediamark Research & Intelligence (MRI)

IMS Research

Nielsen Media Research

Yahoo! Merchant Solutions

NetSuite

ChannelAdvisor

salesforce.com

SPSS

Excel Modeling

Microsoft Office Suite