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Overview

I believe that the best marketers are great storytellers. They understand that telling an organization's story well is the best way to draw new business, and keeping that story alive is the best way to maintain customer loyalty. I utilize modern marketing practices to blend science (data) and art (communication) to drive effective campaigns, create compelling brand stories, manage content creation and provide actionable insights. 

Experience

January 2019May 2019
Ciberspring International

Sr. Digital Transformation Manager

  • Help lead the digital marketing practice 
  • Create internal marketing assets, including graphics, sales support sheets and copywriting
  • Act as a technical advisor for sales during pre-sales client calls
  • Provide strategic vision and digital insight for mid-level and enterprise customers
  • Oversee Ciberspring rebranding and enforcement of brand guidelines
October 2018December 2018
thyssenkrupp Elevator Corporation

Digital Marketing Manager

In addition to my role as Marketing Automation Manager - 

  • Lead digital marketing team and team projects 
  • Strategized and managed the development of external marketing campaigns
  • Assisted in asset development, including copywriting, graphic design, video and email production
  • Maintained a content calendar and content marketing system
  • Acted as a subject matter expert on marketing technology (MAP, Local SEO, Social Media, etc.)
  • Administer marketing technology tools for other internal users
Nov 2016September 2018
thyssenkrupp Elevator Corporation

Marketing Automation Manager

  • Managed marketing database and data integrity processes
  • Provided vision, insight and analysis around content creation
  • Managed and improved local SEO
  • Assist in developing and implementing CX and UX strategy
  • Oversaw contact level security and Eloqua adoption for multiple countries
  • Created and managed the development of external campaigns 
  • Managed subscription process in accordance with international SPAM laws
  • Created technical documentation of marketing processes and campaigns
July 2015Nov 2016
thyssenkrupp Elevator Corporation

Marketing Operations Systems Administrator

  • Designed campaigns to engage with potential and existing customers.
  • Managed marketing data and systems integrations in Eloqua and CRM.
  • Trained sales about modern marketing and organizational alignment.
  • Reviewed and presented campaign analysis with stakeholders
  • Improved overall data quality.
Mar 2015June 2015
Oracle

Principal Consultant

  • Managed client accounts for the Expert Services team.
  • Worked with clients to develop a data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
Aug 2010Nov 2014
SureShot

Senior Marketing Consultant

  • Worked with clients to develop data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
  • Managed integrations between marketing automation and CRM systems. 
  • Managed social media and associated analytics.
  • Worked with design team to improve brand and content development.
Jul 2006Aug 2010
Grace Outreach Center

Creative Arts and Music Pastor

  • Led the musical elements for several weekly worship services, including arrangement and performance.
  • Helped arrange outreaches and retreats for young adults.
  • Oversaw the recruiting, training and scheduling of volunteers teams.
  • Worked with creative team to develop and produce content for the audience, including graphics and videos.
  • Designed digital and print media assets for marketing and advertising.

Education

June 2016Present
Colorado Christian University

Associate of Arts in Communications

I am currently pursuing a degree in communications through the CAGS program at Colorado Christian University with a goal of graduation by December  2020.

Aug 2004May 2006
Leadership Masters Commission

Two-Year Certificate of Completion

Completed two-year internship with a focus on organizational leadership and discipleship in a ministry setting. This internship included hands-on training in the areas of task and time management, budgeting, resolving interpersonal conflicts and communication. It also included theological training, message preparation and small group development.

References

Imran Syed, Former Regional VP, NA & LAD Expert Services - Oracle

Very rarely are you able to recruit, employ, and onboard your own team. Ryan was one of these individuals where I had the pleasure to do all three! Ryan is a very bright, articulate, and a genuine individual. These traits along with his curiosity to learn made him a fantastic addition to my team. Ryan came each week with a desire to learn and take on more projects. I count myself very fortunate to have been able to lead him for the short time that I did during his time within the Expert Services team. I would not hesitate to recommend him and look forward to future opportunities where our paths may cross.

David York, Founder & CEO - SureShot

"Ryan has been a tremendous asset to SureShot for many years. He's dependable, hard-working and consistently performs at a high-level. His commitment to getting the job done has made him an invaluable member of our team."