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Overview

I believe that the best marketers are great storytellers. They understand that telling an organization's story well is the best way to draw new business, and helping customers become a part of that story is the best way to maintain loyalty.

Over the last decade I have helped organizations use marketing technology to create powerful customer experiences. My strategic approach blends science (data) and art (creativity) to drive effective campaigns, create compelling brand stories, manage content creation and provide actionable insights.

Experience

June 2019Present
Intuit

Marketing Automation Email Manager

  • Craft marketing automation and data strategy for product managers 
  • Review copy and graphic design from product managers
  • Build, execute and report on email marketing campaigns
  • Manage projects and timelines within the Quickbase system
  • Make system recommendations to improve data scalability
  • Work with MarTech, creative and analysis teams to build assets within Eloqua
January 2019May 2019
Ciberspring International

Sr. Digital Transformation Manager

  • Helped lead the digital marketing practice 
  • Created internal marketing assets, including graphics, sales support sheets and copywriting
  • Acted as a technical advisor for sales during pre-sales client calls
  • Provided strategic vision and digital insight for mid-level and enterprise customers
  • Oversaw Ciberspring rebranding and enforcement of brand guidelines
  • Acted as a production resource for Eloqua customers
July 2015December 2018
thyssenkrupp Elevator Corporation

Digital Marketing Manager

  • Promoted twice within a 3 year period
  • Administered marketing technology tools and train users
  • Assisted in asset development, including copywriting, design, video and email production
  • Acted as a subject matter expert on marketing technology (MAP, Local SEO, Social Media, etc.)
  • Designed campaigns to engage with potential and existing customers
  • Managed marketing data and systems integrations in Eloqua and CRM
  • Manage marketing and sales SLAs
  • Reviewed and presented campaign analysis with stakeholders
  • Improved overall data quality
  • Provided vision, insight and analysis around content creation
  • Managed and improved local SEO
  • Oversaw contact level security and Eloqua adoption for multiple countries
  • Managed subscription process in accordance with international SPAM laws
  • Created technical documentation of marketing processes and campaigns
Mar 2015June 2015
Oracle

Principal Consultant

  • Managed client accounts for the Expert Services team.
  • Worked with clients to develop a data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
  • Maintain project documentation for customers
Aug 2010Nov 2014
Sureshot

Senior Marketing Consultant

  • Worked with clients to develop data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
  • Managed integrations between marketing automation and CRM systems. 
  • Managed social media and associated analytics.
  • Worked with design team to improve brand and content development.
Jul 2006Aug 2010
Grace Outreach Center

Creative Arts and Music Pastor

  • Led the musical elements for several weekly worship services, including arrangement and performance.
  • Helped arrange outreaches and retreats for young adults.
  • Oversaw the recruiting, training and scheduling of volunteers teams.
  • Worked with creative team to develop and produce content for the audience, including graphics and videos.
  • Designed digital and print media assets for marketing and advertising.
  • Designed updated brand identity for church and groups
  • Maintained website and improved content strategy

Education

June 2016Present
Colorado Christian University

Associate of Arts in Communications

I have been pursuing a degree in communications through the CAGS program at Colorado Christian University. I have taken a hiatus to care for my kids with a goal of graduation by December  2020.

Aug 2004May 2006
Leadership Masters Commission

Two-Year Certificate of Completion

Completed two-year internship with a focus on organizational leadership and discipleship in a ministry setting. This internship included hands-on training in the areas of task and time management, budgeting, resolving interpersonal conflicts and communication. It also included theological training, message preparation and small group development.

References

"Ryan is a great communicator and has a natural ability to take complex, technical and strategic marketing topics and explain them in a way that his audience understands. He has a growth mindset when attacking business challenges, he adapts and learns from his mistakes, he makes those around him more successful and he will seek and acquire any new skills he might need."

- Josh Pressley, Director of Marketing Operations, thyssenkrupp Elevator Americas

"Ryan is a very bright, articulate, and a genuine individual. These traits along with his curiosity to learn made him a fantastic addition to my team. Ryan came each week with a desire to learn and take on more projects. I count myself very fortunate to have been able to lead him for the short time that I did during his time within the Expert Services team. I would not hesitate to recommend him and look forward to future opportunities where our paths may cross."

- Imran Syed, Former Regional VP, NA & LAD Expert Services - Oracle