I believe that the best marketers are great storytellers. They understand that telling an organization's story well is the best way to draw new business, and keeping that story alive is the best way to maintain customer loyalty.
As an expert in marketing automation, I have helped companies tell their story through various automation tools. As a strategist, I have helped them make sure we are telling the right story to the right people and through the right channel. As a pastor I've helped tell the Gospel story and cast vision for various ministries. As a leader I've learned that valuing people and leading by example will always trump the authority of a position.