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Ryan Rijken

Marketing Manager. Campaign Creator. Digital Janitor.

Overview

I believe that the best marketers strive to find the right blend of art and science for their organizations. They use this blend to create a powerful stories that draw new customers, and they use it to create compelling experiences to maintain customer loyalty. 

As an expert in marketing automation, I have helped organizations tell their stories and create experiences through various automation tools. As a strategist, I have helped them develop customer journeys using personalization and omni-channel approaches that create demand. As a team member, I have strived to lead teams by example and add value to every person I interact with. 

Experience

Nov 2016Present

Marketing Automation Manager

thyssenkrupp Elevator Corporation
  • Manage marketing database and data integrity processes
  • Assist with data architecture and solutions to meet business needs
  • Provide vision, insight and analysis around content creation
  • Manage and improve local SEO
  • Assist in developing and implementing CX and UX strategy
  • Oversee contact level security and Eloqua adoption for multiple countries
  • Create and manage the development of external campaigns 
  • Manage subscription process in accordance with international SPAM laws
  • Create technical documentation of marketing processes and campaigns
July 2015Nov 2016

Marketing Operations Systems Administrator

thyssenkrupp Elevator Corporation
  • Designed campaigns to engage with potential and existing customers.
  • Managed marketing data and systems integrations in Eloqua and CRM.
  • Trained sales about modern marketing and organizational alignment.
  • Reviewed and presented campaign analysis with stakeholders
  • Improved overall data quality.
Mar 2015June 2015

Principal Consultant

Oracle
  • Managed client accounts for the Expert Services team.
  • Worked with clients to develop a data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
Aug 2010Nov 2014

Senior Marketing Consultant

SureShot
  • Worked with clients to develop data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
  • Managed integrations between marketing automation and CRM systems. 
  • Managed social media and associated analytics.
  • Worked with design team to improve brand and content development.
Jul 2006Aug 2010

Creative Arts and Music Pastor

Grace Outreach Center
  • Led the musical elements for several weekly worship services, including arrangement and performance.
  • Helped arrange outreaches and retreats for young adults.
  • Oversaw the recruiting, training and scheduling of volunteers teams.
  • Worked with creative team to develop and produce content for the audience, including graphics and videos.
  • Designed digital and print media assets for marketing and advertising.

Education

June 2016Present

Associate of Arts in Communications

Colorado Christian University

I am currently pursuing a degree in communications through the CAGS program at Colorado Christian University with a goal of graduation by Summer 2019.

Aug 2004May 2006

Two-Year Certificate of Completion

Leadership Masters Commission

Completed two-year internship with a focus on organizational leadership and discipleship in a ministry setting. This internship included hands-on training in the areas of task and time management, budgeting, resolving interpersonal conflicts and communication. It also included theological training, message preparation and small group development.

References

Imran Syed, Regional VP, NA & LAD Expert Services - Oracle

Very rarely are you able to recruit, employ, and onboard your own team. Ryan was one of these individuals where I had the pleasure to do all three! Ryan is a very bright, articulate, and a genuine individual. These traits along with his curiosity to learn made him a fantastic addition to my team. Ryan came each week with a desire to learn and take on more projects. I count myself very fortunate to have been able to lead him for the short time that I did during his time within the Expert Services team. I would not hesitate to recommend him and look forward to future opportunities where our paths may cross.

David York, Founder & CEO - SureShot

"Ryan has been a tremendous asset to SureShot for many years. He's dependable, hard-working and consistently performs at a high-level. His commitment to getting the job done has made him an invaluable member of our team."