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Ryan Rijken

Marketing Manager. Marketing Automation Specialist. Digital Janitor.


I believe that the best marketers are great storytellers. They understand that telling an organization's story well is the best way to draw new business, and keeping that story alive is the best way to maintain customer loyalty. 

As an expert in marketing automation, I have helped companies tell their story through various automation tools. As a strategist, I have helped them make sure we are telling the right story to the right people and through the right channel. As a leader I've learned that valuing people and leading by example will always trump the authority of a position.


Nov 2016Present

Marketing Automation Manager

thyssenkrupp Elevator Corporation
  • Manage marketing database and data integrity processes
  • Assist with data architecture and solutions to meet business needs
  • Provide insight on content creation and analysis
  • Manage and improve local SEO
  • Assist in developing and implementing CX and UX strategy
  • Oversee contact level security and Eloqua adoption for multiple countries
  • Create and manage the development of external campaigns 
  • Manage subscription process in accordance with international SPAM laws
  • Create technical documentation of marketing processes and campaigns
July 2015Nov 2016

Marketing Operations Systems Administrator

thyssenkrupp Elevator Corporation
  • Designed campaigns to engage with potential and existing customers.
  • Managed marketing data and systems integrations in Eloqua and CRM.
  • Trained sales about modern marketing and organizational alignment.
  • Reviewed and presented campaign analysis with stakeholders
  • Improved overall data quality.
Mar 2015June 2015

Principal Consultant

  • Managed client accounts for the Expert Services team.
  • Worked with clients to develop a data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
Aug 2010Nov 2014

Senior Marketing Consultant

  • Worked with clients to develop data management strategy, data quality and lead scoring.
  • Assisted in designing and implementing marketing campaigns and associated assets, including emails, landing pages and website optimization.
  • Managed integrations between marketing automation and CRM systems. 
  • Managed social media and associated analytics.
  • Worked with design team to improve brand and content development.
Jul 2006Aug 2010

Creative Arts and Music Pastor

Grace Outreach Center
  • Led the musical elements for several weekly worship services, including arrangement and performance.
  • Helped arrange outreaches and retreats for young adults.
  • Oversaw the recruiting, training and scheduling of volunteers teams.
  • Worked with creative team to develop and produce content for the audience, including graphics and videos.
  • Designed digital and print media assets for marketing and advertising.


June 2016Present

Associate of Arts in Communications

Colorado Christian University

I am currently pursuing a degree in communications through the CAGS program at Colorado Christian University with a goal of graduation by December 2018.

Aug 2004May 2006

Two-Year Certificate of Completion

Leadership Masters Commission

Completed two-year internship with a focus on organizational leadership and discipleship in a ministry setting. This internship included hands-on training in the areas of task and time management, budgeting, resolving interpersonal conflicts and communication. It also included theological training, message preparation and small group development.


Interpersonal Communications

Great interpersonal  and communicative skills which have been honed in volunteer management, customer account management and up-selling to customers.

Marketing Automation Strategy

Very experienced in marketing automation including, but not limited to: Demand generation; Email deliverability; Lead scoring; Data quality; CRM integration; Campaign design and execution; Reporting

Content Creation

Worked with teams to conceive creative campaigns and content including, but not limited to: Wordpress websites; HTML emails and landing pages; Basic photoshop design; Video filming and editing; Copy writing;

Social Media Management
Managed social media communications and personas for various accounts; Reviewed social reports and analytics; Familiar with social media tools;

Very experienced in leading volunteers and colleagues so that teams maintain positive attitudes and great results.