Broadcast Marketing Executive with big market experience and a proven track record of results in driving ratings, revenue and brand awareness.
Nov 2001 - Present
WOIO / WUAB TV
Responsible for creating, implementing marketing and branding initiatives for a CBS affiliate in the nation's 15th largest broadcasting market. Shape daily topical marketing strategy with News Management and Research Director in an LPM market. Doubled ratings and revenue in a three year period, overtaking a 30 year legacy station as the top rated 11pm newscast. Launched research driven effective branding campaigns that increased viewer awareness and station notoriety. Assisted with creation and launch of station websites, digital sub channels and manage consistent branding on all platforms. Oversee completion of department's sales driven station initiatives.
Served as Regional Promotion Manager by overseeing day to day output of the Marketing Department at WTOL, the CBS affiliate in Toledo, Ohio. During my tenure WTOL had the number one newscast in every daypart.
2000 - 2001
Writer / Producer
A key producer during a period of growth for the NBC affiliate in the nation's second largest TV market. Specialized in highh impact sweeps promotion. KNBC enjoyed #1 ratings at 6pm and 11pm during my tenure.
Sep 1999 - Sep 2000
Supervised the day to day output of an NBC affiliate in Madison, Wisconsin during a period of station upheaval and management change. Succesfully implemented new newscast and weather branding.