R.Vijay Bhaskar

Work History

Work History
Nov 2011 - Present

Dy.General Manager - Circulation, South India

The Indian Express Ltd, India

Responsibilities Prensently heading the circulation teams in 4 States across South India(Tamil Nadu, AP, Kerala, Karnataka).

  •  Planning and Strategizing sales initiatives for the region.  
  • To achieve category wise sales targets month on month for the region.
  •  Maintain good business relationship with Dealers, Vendors, Trade Unions.
  • To maintain a steady growth of readership base in the Southern markets.
  •  To successfully drive different subscription programs in all locations.
  • To maintain minimum team strength at any given point of time.
  • To keep the Distribution  & Sales Promotion expenses under norms
  •  To keep a check on the unsolds of all branches.
  •  Market Expansion to rural markets.
  •  Train and inspire confidence in Branch Heads to accelerate performance.
  •  To increase sales and visibility at institutions(Institutional Sales)
  •  Maintain SMART Visibility at Retail outlets.
  •  To ensure 100% Collections from trade and Institutions.
  •  To oversee sales planing and Distribution for wsj in Southern Markets.
  •  To Oversee“ CORPORATE READERSHIP PROGRAM” targeting high net-worth individuals for subscriptions in MUMBAI AND DELHI.
  • To oversee distribution of "TheWall Street Journal" in south markets
Nov 2007 - Oct 2011

Sr.Manager-Circulation

The Times of India Group - Chennai, India

Recruited to be a part of the The Times of India-launch team in Chennai. The desired target of the company was to launch TOI in Chennai with a Subscription base of 2.5 lack copies. Handled Chennai Market. 

  • To maintain a suscription Base of 2.5 Lacs and a PO of 3 Lacs for TOI
  • Dealer appointments Handling & Negotiating with trade unions
  • Manage a team of 16 Sales executives and 48 Team leaders
  • To maintain a renewal rate of 95%
  • To strategize plans to achieve a steady growth of The Times of India & The Economic Times Readership
  • To ensure 100% coupon collection from the trade
  • To plan and execute trade schemes for TOI and ET
  • Achieve monthly targets for Institutional Sales
  • To manage a customer care cell to attend complaints instantly
  • Generate daily sales report and update the Senior management
  • To maintain a sales force(RRE Strength) of 300 at any given time
  • Bulk sales to Hotels and Institutions
  • To be fully in accordance with the ABC norms.
  • To aggressively pursues subscription bookings for " The Economist"
May 2006 - Oct 2007

Dy Manager-Circulation

Business Standard Limited

Job Responsibility: Responsible to head the Circulation department for Andhra Pradesh & Tamil Nadu markets, with a team strength of 14. 

May 1999 - Apr 2006

Sr. Officer – Circulation

The Times of India Group

Front Line Sales in Circulation. - Subsciptions

1998 - 1999

Executive-Sales

ABN AMRO BANK N. V

Was  part of a high net worth marketing team. My job responsibilities in the bank were To expand the high net worth client base for the bank. To generate new accounts from existing clients

Education

Education
Sep 2004 - Nov 2005

PGCPM (Sales and Marketing) 

INDIAN INSTITUTE OF MANAGEMENT – CALICUT, India
1995 - 1998

BA - English

PRESIDENCY COLLEGE, Chennai, India

Standard 1 to 12

DON BOSCO MATRICULATION SCHOOL, Chennai, India

Portfolio