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Ruy Fortini

Entrepreneur, digital-minded and positive thinker.

  • Rio de Janeiro, Brazil
  • +55 (21) 97211-6969

Work History


Product Manager

Outra Coisa

Product discovery and ideation; designing personas and user flows; mapping and defining content structures; wireframing and prototyping using UXPin; map activities and goals to setup analytics tracking. Mapping activities and collecting team estimates for gantt chart project planning; SCRUM sprint planning; briefing and managing activities with production teams.


Co-Founder & CEO


Business development hustling; team formation and management; new product development; B2B sales and partnerships; investor relations; wireframing concepts and mockups; web development ticketing for features and bug reports; SEO copywriting; social media strategy and setup; digital marketing planning and execution.


Founding Partner


Ideation; team formation; recruitment; business modeling; customer development; lean startup; benchmarking; branding and marketing advisory; product development; pitch deck and press-kit preparation; investor and mentor introductions.

Exited (sold equity stake) at March, 2015


Project Manager

Sirius Interativa

Project management for websites and intranet projects; key account and customer relationship; estimating activities and milestones for planning schedule; collecting detailed requirements and specifications; running kick-off and creative meetings; briefing and managing activities with production teams; following-up and collaborating with production team; validating deliverables company-side and client-side; final revisions and polishing; analytics and reporting.


Digital Marketing Manager

Sirius Interativa Thinkr

Digital Marketing Manager at (7 months) Coordenating team to support activities in social media projects; new business development; modeling methodologies for digital services; project conception and sales proposals; planning and managing endormarketing activities; moderating brainstorm and design thinking sessions; auditing websites and implementing SEO techniques; planning social media and newsletter campaigns; web and intranet analytics reporting; structuring analytics dashboards; briefing and validating press releases with PR agency. 


Advisor & Mentor

Desafio Brasil Thinkr

Advisor & Mentor at (3 months) Evaluating startups; analyzing business models and business summaries; voting and downvoting; giving written feedbacks; mentorship startups founders via Skype; giving support to improve business summary for the final step, tips for validating business models and getting traction; final voting that collaborated to the 10 finalists startups. 




Key account management (Ortobom e-commerce); social media strategy and implementation; Google AdWords optimization =>  boosted results in 250%, Facebook page ads and content administration => 0 to 20k fans in 2 months with high engagement rate; negotiating and briefing media publishers for ad campaigns and email marketing; managing digital marketing staff (assistant, designer and developer); analyzing results and making decisions to improve ROI; develop monthly reports with deep insights of online customers behavior, campaign results and multichannel marketing.




Advisor at (9 months) Page3 Brand development and strategy; customer development hypothesis and problem interview; social media strategy; landing page concept and implementation; layout mockups; investor and partner presentation; lead and follow development provider negotiation; digital marketing campaign planning; sales strategy and e-mail templates copywriting.


Project Manager
Project Manager at (10 months) Sales and negotiation for website proposal, information architecture; research cases and inspirations; mockup homepage layout; hiring and managing freelancers; design brief and tech spec sheet; content management; social media setup and marketing. E-commerce & Innovation Manager at Dona Flor

E-commerce & Innovation Manager

Dona Flor

E-commerce concept and strategy planning; wireframing and briefing; UX & UI study; e-commerce concept, strategy, layouts wireframing and briefing; erotic products consumer buying behaviour study; web project management leader; direct selling sales and financial analysis; IT and Design contractor; SEO and SEM strategy, analysis and implementation; social media strategy and implementation.


Founder & CPO


Business planning and development; e-commerce development management; pipeline management; investor relations; recruiting team; hiring services providers; sales approach in networking events; blog content direction; social media strategy and analysis.

Exited (got acquired) at August, 2011.


Marketing Manager


Business plan research and writing; business modeling; product development marketing; corporate and sales presentations; market research; competitive analysis; keyword optimization for SEO; digital content and social media strategist; B2B sales prospecting; contract handling; online clipping; registrations and submissions applications; price quoting and ordering products and services.


Purchasing Agent Intern (Grupo Hermes)

Analyzed weekly and monthly sales; control of sales and gross margin, stock and non-stock; strong communication and negotiation with suppliers; optimizing sales and mark up rate; competitive analysis; market research on advertising trends; determined quantity and timing of deliveries; assist in the development of advertisement; marketing and promotional initiatives; prepared sales analysis reports.


CEO & Planner


Elaboration of sales and partnerships proposals; establishing professional relationships with clients and events market agents; commercial prospecting; responsible for booking artists and contract handling; supplier management including price and contract negotiation; strategic planning and execution of digital marketing programs; newsletter management; developed documents and presentations for cultural projects.


Webmaster and Online Marketeer Freelancer

Eternal Life

HTML templates development; CSS and Javascript uses; Flash animation design and development for web and motion pictures; Photoshop and Fireworks design; text optimization for search engines; copywriting, translating; email marketing; social media marketing; online forum administration.



Learn to Design a Better Interface (Online Course)


Business Administration

Universidade Estácio de Sá 

Global Social Entrepreneurship (Online Course)

Philantrophy University

Social Impact Entrepreneurship

Aceleradora Pipa e Pereistroka

Business Administration Graduation

PUC-RJ (Pontifícia Universidade Católica do Rio de Janeiro)



CAE Course Certificate

University of Cambridge