Ruwan Abeyesekera

Official Bio

Ruwan has spent the better part of the last decade incubating subscription-supported online businesses. As a business unit GM or product management lead, he has helped build several profitable multi-million $ ventures with a background in location-based services and cloud-based collaboration & analytics software ...

Industry Experience: [SaaS venture incubated]+ Energy (efficiency) / ‘Smart’ Transportation [vehicle/fleet management & fuel optimazation software] + Government Solutions [self serve records mgmt software] + eCommerce/Media [geo-coding software to improve targeted ads on mobile devices]

He is currently an independent consultant and advises several start-ups and non-profits on business model transformations, organizational design, product development and open data strategies.

Previously, Ruwan held global responsibility for the software businesses of Neopost SA (a $50M P&L of desktop, server and web applications that focused on small business collaboration as well as location intelligence solutions). There, he oversaw all aspects of product planning, user experience design and go-to-market strategy - turning around several floundering acquisitions and developing Neopost's next generation platform and design strategy that delivered an end-to-end ‘iTunes-esque' user experience across the firms hardware, software and online products.

At Pitney Bowes, he held various product management positions developing rich internet applications to compliment then-emerging hardware advances in ePaper, RFID & GPS. He also spent time in the corporate strategy group evaluating internet investments and identifying organic white-space software/services opportunities in line with the firm's transformation from mailing "box seller" to provider of "integrated document management & information-based solutions". In 2000 - while reporting to the CDO - he was a charter member of a small team that started the company's enterprise-focused software-as-a-service product group.

Ruwan began his career architecting decision support systems to support the acquisition, cross-selling and retention efforts for a portfolio eCommerce sites that served 2M small business and home office consumers. He developed new statistical frameworks for evaluating customers - moving beyond their individual lifetime values and instead calculating their overall ‘network values' (i.e. their value plus the lifetime value of those they are likely to ‘virally' influence).

He holds a B.S. in Statistics, Operations Research and Finance from New York University where he was a Trustee Scholar.

Specialties / Value Offered

PRODUCT DEVELOPMENT / BUSINESS INCUBATION9+ years as a serial ‘intraprenuer’ incubating cloud-computing businesses. Strenghts:

  • Identifying greenfield opportunities & real customer problems.
  • Building/leading agile cross-functional teams and running on shoestring budgets.
  • Positioning / Pricing
  • (most importantly) ... Designing easy-to-use solutions with a firm belief that the user interface IS the product.
  • (specialize in integrated solutions that unite hardware, software and the web into integrated experiences)

OPERATIONAL TURNAROUNDS & STRATEGIC TRANSFORMATIONSCareer spent helping “old economy’ firms transform into lean digital operations. Strengths:

  • Streamlining bloated organizations; Integrating acquisitions;
  • Developing/transforming business models & associate operations (hardware to software, licenced software to subscription)

DATA MINING / ANALYTICSBuild measurement focused cultures and leverage user data to create new products and business models. Strengths:

  • Architecting open data strategies and platforms to drive organizational transparency and elicit the hidden voice of the customer.
  • 1-1 marketing
  • incentive design (encourage user interaction, community participation, content creation, etc)

INTERNATIONAL MARKET DEVELOPMENTDiverse line-of-business management experience in the US, Europe & Asia Pacific. Strengths:

  • Tailoring products & local operations to penetrate new markets via ethnographic research & PEST/STEER analysis.
  • Working with government agencies to secure regulatory approvals.

Functional Skills


P&L management, organizational development, strategic planning, financial analysis, PEST / STEER analysis, regulatory affairs


product management, user experience design, ethnography


incentive design, data mining / visualization


Design-driven operating executive (Director / General Manager) combining hands-on product management/development experience with a background in corporate strategy, finance and organizational development.

Work History


- Principle (2006 - present)

Neopost Group SA

- Group Strategic Manager (equivalent to GM/Head of) Global Software Solutions (2003 - 2006)

Pitney Bowes Inc.

- Manager, Product Development (Service & Technology Solutions) (2000 - 2002)

- Senior Business Analyst (Corporate Strategy/eBusiness Group) (2000 - 2000)

- Analyst, Quant, 'Viral Marketer' (Small Business & Home Office Division) (1999 - 2000)

- (part-time while attending college) Associate Financial Analyst, previously intern (PB Credit Corp.) (1996 - 1999)


1995 - 1999


New York University (Stern)