Ruwan has spent the better part of the last decade incubating subscription-supported online businesses. As a business unit GM or product management lead, he has helped build several profitable multi-million $ ventures with a background in location-based services and cloud-based collaboration & analytics software ...
Industry Experience: [SaaS venture incubated]+ Energy (efficiency) / ‘Smart’ Transportation [vehicle/fleet management & fuel optimazation software] + Government Solutions [self serve records mgmt software] + eCommerce/Media [geo-coding software to improve targeted ads on mobile devices]
He is currently an independent consultant and advises several start-ups and non-profits on business model transformations, organizational design, product development and open data strategies.
Previously, Ruwan held global responsibility for the software businesses of Neopost SA (a $50M P&L of desktop, server and web applications that focused on small business collaboration as well as location intelligence solutions). There, he oversaw all aspects of product planning, user experience design and go-to-market strategy - turning around several floundering acquisitions and developing Neopost's next generation platform and design strategy that delivered an end-to-end ‘iTunes-esque' user experience across the firms hardware, software and online products.
At Pitney Bowes, he held various product management positions developing rich internet applications to compliment then-emerging hardware advances in ePaper, RFID & GPS. He also spent time in the corporate strategy group evaluating internet investments and identifying organic white-space software/services opportunities in line with the firm's transformation from mailing "box seller" to provider of "integrated document management & information-based solutions". In 2000 - while reporting to the CDO - he was a charter member of a small team that started the company's enterprise-focused software-as-a-service product group.
Ruwan began his career architecting decision support systems to support the acquisition, cross-selling and retention efforts for a portfolio eCommerce sites that served 2M small business and home office consumers. He developed new statistical frameworks for evaluating customers - moving beyond their individual lifetime values and instead calculating their overall ‘network values' (i.e. their value plus the lifetime value of those they are likely to ‘virally' influence).
He holds a B.S. in Statistics, Operations Research and Finance from New York University where he was a Trustee Scholar.