National Sales Manager
Russell Corporation/Fruit of the Loom
Devised and executed action plans for entering the advertising specialties industry (ASI) and managing top 40 ASI accounts. Promoted opportunities for branded and private label programs through sales calls and appearances at trade shows. Engaged customers in dialogue regarding business objectives; created programs that achieved product, pricing, and service requirements; and negotiated contracts and renewals. Partnered with manufacturing and logistics colleagues to assure proper servicing of customer programs.
·Introduced Russell Athletic to the ASI market for corporate initiative, opened new accounts, grew sales from $0 to $1 million within one year, and transitioned business to Fruit of the Loom following acquisition.
·Delivered year-over-year increase of 212% in Russell Athletic-ASI sales and direct sales of Fruit of the Loom Activewear (Q1/Q2 in 2009).
·Established relationships with key accounts and opened distribution to promotional product companies, such as Staples Promotional Products (formerly American Identity).
·Developed the first Russell Athletic catalog for the ASI market by making product selections and writing content for market introduction.
·Contributed to design and adoption of in-house CRM system by advising on applications useful to sales management; formulated recommendations to streamline business processes.
·Led the successful deployment of a private label program for major accounts: J America Retail and J America Sportswear.