Sr. Marketing Specialist
In charge of marketing communications, launching new products and developing strategic media plans for a high-tech business-to-business corporation.
·Advertising – Developed advertising plan, produced 5 integrated advertising campaigns that increased leads 15%, negotiated media buys and managed a $1M budget.
·Web Marketing – Analyzed web site traffic, digital advertising ROI, Google Ad Word and PPC campaigns to drive registrants to redeyeondemand.com. Directed the development of targeted landing pages associated with ad campaigns resulting in the ability to track performance.
·New Product Introductions – Planned new product introductions and developed targeted advertisements, branding and messaging for sales collateral, training materials, and direct marketing campaigns.
·Marketing Communications – Produced more than 40 comprehensive video and written customer stories, implemented editorial marketing calendar for marketing team, wrote customer and reseller newsletters, served as lead for agency partners and developed integrated marketing campaigns.