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Results driven marketing professional with more than ten years experience. Skilled at developing innovative marketing plans, strategies and managing marketing communications inititives.Experience: Currently developing and executing strategic online and offline media plans and new product introductions while managing creative, marketing communications and brand standards. Past Experience: Developed marketing strategies, tactics, and other deliverables needed to support new product introductions and market development. Managed brand identity, product and therapy awareness, PR, and marketing communications. Collaborated with outsourced agencies, designers, research development firms, and electronic publishers in the development of programs to achieve overall objectives. Developed and executed direct marketing campaigns including: mail, fax, email and internet. Forecasted, analyzed and reported marketing campaign results. Implemented an on-line literature ordering website. Managed tradeshow activites for more than 50 events annually. Developed three programs: seminar planning, co-advertising and tradeshow management.


Marketing Communications, eMail Marketing, SEO / SEM, Microsites, Website Design & Development, Direct Marketing, Writing eNewsletters, Writing & Pitching Articles to Premier Publications, Custom print and e-publishing.

Work experience

Nov 2008Present

Sr. Marketing Specialist


In charge of marketing communications, launching new products and developing strategic media plans for a high-tech business-to-business corporation.


·Advertising – Developed advertising plan, produced 5 integrated advertising campaigns that increased leads 15%, negotiated media buys and managed a $1M budget.

·Web Marketing – Analyzed web site traffic, digital advertising ROI, Google Ad Word and PPC campaigns to drive registrants to Directed the development of targeted landing pages associated with ad campaigns resulting in the ability to track performance.

·New Product Introductions – Planned new product introductions and developed targeted advertisements, branding and messaging for sales collateral, training materials, and direct marketing campaigns.

·Marketing Communications – Produced more than 40 comprehensive video and written customer stories, implemented editorial marketing calendar for marketing team, wrote customer and reseller newsletters, served as lead for agency partners and developed integrated marketing campaigns.

Oct 2005Nov 2008

Marketing Manager

Urologix, Inc

Developed marketing strategies and tactics required to support new product introductions and market development of urology products and services. Managed all marketing communications initiatives including business to business and business to consumer.  Collaborated with agencies, designers, research firms, and electronic publishers in the development of collateral to achieve objectives. Developed and executed direct marketing campaigns including:  mail, fax and email.  Analyzed, reported and forecasted campaign results.  Implemented an on-line literature ordering website to increase efficiencies.  Managed corporate web site revitalization and content updates measuring reach and SEO quarterly.

  • Assisted the Director of Marketing in execution of the marketing plan through market analysis, marketing plan development and assessment of marketing programs.
  • Developed and executed three marketing programs: Seminar Management, Co-op Advertising and Trade Show Management. Measured programs effectiveness and ROI to generate recommendations for program improvements.
  • Managed tradeshow activities for more than 60 events annually: negotiated exhibit rate, space, assessed current exhibit equipment, created lead generation form, implemented online lead generation tool, distributed leads, developed trade show invitations, and quantified the value of exhibiting at each event.
  • Managed marketing communications material design and production. Ensured proper brand usage and regulatory compliance, while providing strong creative direction.
  • Managed two employees.
Nov 1999Oct 2005

Project Coordinator II

Medtronic, Inc

Designed Product Tip Card for 60 Field Sales Employees.Maintained & distributed quarterly newsletter for 148 Simulation equipment users worldwide.Organized the Twin Cities Marathon Water Aid Station.Recruited more than 100 volunteers and served more than 14,000 athletes. Led the MN FoodShare Campaign for CRM Central.Developed marketing campaign, messages and materials to be utilized by the campaign leaders to generate donations.Raised nearly $6,000 to fight hunger and spread hope.Led the American Heart Walk Campaign for CRM Central.Recruited over 100 walkers and raised $4,983.Managed office space for the Therapy Delivery and Procedure Development group within the CRM division (311 people).


Chair of Board

Mary McEvoy Early Literacy Academy

Chair Person:  Boardfor theMary McEvoy Early Literacy Academy


Bachelor of Arts

Concordia University


Advertising: Custom Print & ePublishing
Copywriting: Case Studies, eNewsletters, White Papers
Website Content Management
Direct Marketing (eMail, Microsites, etc.)
Marketing Communications