Results driven marketing professional with more than ten years experience. Skilled at developing innovative marketing plans, strategies and managing marketing communications inititives.Experience: Currently developing and executing strategic online and offline media plans and new product introductions while managing creative, marketing communications and brand standards. Past Experience: Developed marketing strategies, tactics, and other deliverables needed to support new product introductions and market development. Managed brand identity, product and therapy awareness, PR, and marketing communications. Collaborated with outsourced agencies, designers, research development firms, and electronic publishers in the development of programs to achieve overall objectives. Developed and executed direct marketing campaigns including: mail, fax, email and internet. Forecasted, analyzed and reported marketing campaign results. Implemented an on-line literature ordering website. Managed tradeshow activites for more than 50 events annually. Developed three programs: seminar planning, co-advertising and tradeshow management.Specialties
Marketing Communications, eMail Marketing, SEO / SEM, Microsites, Website Design & Development, Direct Marketing, Writing eNewsletters, Writing & Pitching Articles to Premier Publications, Custom print and e-publishing.