Ruth Vasquez

Ruth Vasquez

Summary

  • Managed brand messaging, PR and social media strategies – improving visibility and staff satisfaction during periods of growth and transition— forinternational corporations
  • Creative thinker whose ideas and content resulted in increased ratings and ROI
  • Extensive knowledge of the U.S. Hispanic and Latin American communities and consumers
  • Extensive and diverse background in corporate communications including several years of experience translating and editing publications, video and content for some of the largest Latin American portals

Work History

Work History
Jan 2014 - Present

Marketing Copywriter (Ongoing contract)

Univision

Univision is the premier Spanish-language media company in the United States with a powerhouse portfolio of media assets that not only inform and entertain Hispanics, but provide a vital link to their community.

  • Developing marketing copies of brochures, mailers and advertisements.
  • Analyzed and performed proofreading for all marketing copies.
  • Translating marketing pieces from English to Spanish
  • Coordinating with teams to ensure compliance with all Univision Communications guidelines.
  • Preparing newsletters and maintaining online database.
  • Developing promotional content for all TV programs and new products or services.
Jan 2014 - Present

Freelance Translator - Editor

Ccom group, advertising agency for Johson & Johnson

An independent agency which specializes in developing and implementing cost-effective communication strategies in English and Spanish.

  • ·Supporting with the editing of more than 300 online pages of Neutrogena and Aveeno websites line products, both  of them expecting to be launched on June 2014.
Nov 2012 - Aug 2013

City Editor

Hola Ciudad

ZGS Group- A television and radio station operator, owner of holaciudad.com websites in cities with the highest Hispanic population in the U.S.

  • Wrote Hispanic celebrity interviews, opinion articles related to local and national headlines and entertainment news, basing content on Google Analytics results.
  • Increased user engagement through social media and Search Engine Optimization.
  • Increased website traffic of unique visitors by 200% in first two-quarters of 2012.
  • Maximized and measured impact on the market through monitoring results with Omniture.
Mar 2007 - Jan 2012

Internet Editor

Terra Networks
  • Developed the ‘Amazing Videos' Channel for the Terra Network.This channelrepresents 70% of site traffic and was developed without any external costs
  • Responsible for coordinating videos and site updates: http://terratv.terra.com/
  • Instrumental in the successful implementation and transitions of two different video platforms in coordination with our main office in Brazil
  • Implementation and supervision of training for editors
  • In charge of communications with video content providers
  • Coordinated live interviews with Terra TV team at Latin American offices
  • Responsible for daily review of traffic in 'Metrics' and 'Omniture' to improve effectiveness
  • Provided daily input in the implementation process for the Pay Per Click (PPC) campaign
  • Responsible for the implementation of Search Engine Optimization (SEO) factors in the video content
  • Contributed to the editorial process, including new potential projects and ideas
Oct 2006 - Jan 2007

Account Manager Translator from English to Spanish

Motionpoint, Website Translations
  • Responsible for account and daily translation activity
  • Reviewing and editing translations of new or ongoing accounts
  • Assist in quality control tasks for new projects related to translations
  • Coordinate graphic translation workflow for accounts
  • Assist Project Management in translation requests from clients
  • Identify translation issues, escalating them when appropriate
Dec 2003 - Aug 2006

Copy Editor and Reporter

La Palma. Palm Beach Post
  • Review and edit content
  • Reading for content and writing appropriate headlines
  • Elaborating Headlines and Photo Captions
  • Writing and reporting weekly stories for "Vida" (Live Style)  features section, as well as organizing and preparing content for posting on the newspaper's Web site
  • Write original content in La Palma Web Site 
Dec 2004 - Jun 2005

Freelance Journalist / Editor

Zondervan, Editorial Vida
  • Responsible for copy editing publications (i.e. Bible for Kids)
  • Reorganized documents and articles
  • Worked within budget and deadlines
  • Responsible for researching and using reference materials

Education

Education
Apr 2011 - Present

Graduate Certificate in Entrepreneurship

Keller University

This program is an interdisciplinary academic curriculum with specialization in Management and New Product development. Recently finished Leadership and Organizational Behavior course.

Jan 1999 - Aug 2000

Master Degree for Spanish Journalists

Florida International University
 This program intend to meet a demand for bilingual training in journalism in the United States, stemming from increasing media coverage of Hispanic communities.
Jun 1991 - Aug 1996

Bachelor in Social Communication

Universidad Central de Venezuela
  The goal of this program is to produce global communicators and journalists with critical, analytical, interpretative and investigative capacity based on social values such as responsibility, impartiality, credibility, independence, and accurate information.

Skills

Skills

Search Engine Optimization Specialist

Currently doing an Intership at Broad Band Experts.

Proficient in MS Excel, Word and Power Point

Recently took classes to improve my informal knowledge.