Mercedes Cayabyab manuel


A hands - on professional with a proven track record of sales, marketing and management success at all levels.

A leader with extensive experience in devising and implementing highly successful sales and marketing strategies. Substantially transformed the performance of sales teams and enabled businesses to quickly achieve exceptional growth within UK and overseas markets.

Work History

Work History
Apr 2004 - Present


Innovation Images

After the sale of the UK business, 2002 heralded the move into more diverse sectors with sales and marketing into the Real Estate, Holiday, Travel and Leisure markets. Through this work we also identified many owners with 'off-market' properties.

Innovation Images is a Digital Media Marketing and Design company, enhancing and providing Branding, Market-Awareness, E-commerce, Media, Design, Professional Photography, Web and advanced S.E.O. services. We bring your Business, Products and Services to the marketplace.

Property Rental Companies ● Real Estate Companies ● Developers ● Hotels

● Diverse range of Property Owners ● Travel Companies ● Television

Clients: First Choice, HotelTonight, Design Holidays, Holiday Lettings, Large range of Real Estate Companies, Channel 5 Television

Jan 1993 - Jan 2004

Managing Director

Systems United Limited

Established successful Value Added Re-seller Computer and Franchise Business selling into the large corporate sector providing:

  • Server / Workstation Business, ISP & Hosting services and Network Business Services
  • Remote Virtual Private Network support services
  • Supply and support of medium and large scale W.A.N.s and L.A.N.s
  • Bespoke Software solutions
  • Communication services and Software
  • Support Contracts
  • Overseeing sales

Successfully sold the business in January 2002.

Clients included: Hunting Aviation , Metropolitan Police, Choice Travel and many other clients.

Jan 1986 - Jan 1993

Business Sales Manager

Northamber plc

Responsible for Sales into the UK and European computer Trade Dealer Network of a range of manufacturers' products and group categories:

  • Range of manufacturer Computer products
  • Computer Memory, Peripherals and Cabling
  • Printer Products, Display Products
  • Data Storage, Backup and Disaster Recovery Systems
  • Software: Operating Systems, Software Products, Licenses, Upgrades
  • Running large teams of Product Sales Managers and Product Specialists
  • Working to and exceeding annual and monthly budgets
  • Growing base of dealers, expanding revenue and profit targets
  • Staff selection and recruitment
  • Performance monitoring and Training
  • Negotiating with Manufacturers in the UK and abroad
  • Travelling to Europe and U.S. , negotiating with manufacturers


UK OEM Sales Manager - 4 years

Sanyo UK



Newbury College


Economics, O.U:  Business Management


Sales and Marketing

A hands - on professional with a proven track record of sales and marketing success.

Business Development
International Sales
Sales Management

Communicates, leads and interacts effectively with individuals at all levels.



English ● Spanish ● German (Basic)

Volunteer Experience & Causes

Animal Welfare ● Human Rights ● Health ● Children ● Environment