Rashid Umar (RUOMLA) is an online media professional who specializes in web content production, social media marketing, and search engine optimization. As a student of the Web Design/New Media and Journalism fields respectively, he is very well-seasoned with developing and implementing strategies that help obtain and maintain an mass online audience. Rashid has worked as a web content manager/editor, social media coordinator, and was called upon to map out a SEO campaign, which saw an increase of online viewership by 35 percent over a year. He's also responsible for creating and developing a job search aggregate site. You can connect with Rashid via his personal website at From there you can view his portfolio and blog, as well as, connect with him via social media platforms such as: Twitter, Facebook, LinkedIn, Pinterest, and About Me. If you Google him, which he encourages, you will find his work, which dates back to his undergraduate days at Eastern Michigan University. Rashid is excited that social media has allowed for professionals and business owners to connect with potential employers and consumers, as well as, interact in an in-depth manner. He is hoping to continue to use the tool to gain connections and stay up-to-date with the latest trends in the industry.

  • He has a blog, Dredline, which was created on the Wordpress platform, where he covers topics ranging from social media trends, technology, and sports.
  • He is also a contributor to several online publications such as: and
  • He has worked for companies such as: NBC Universal, NFL Network, MTV Networks, and Engage:BDR.
  • On a daily basis, he reads the latest trends in social media and SEO and hones his professional writing skills.

Work History

Work History
Jan 2013 - Present

Web Content Producer

Servc Group

- Create content for categories of various e-commerce websites - Create content for products of various e-commerces websites - Create content for article pages of various websites - Re-write content for categories, products, and articles of various websites where necessary - Proofread new and precisely written content to insure accuracy of spelling and grammar - Implement basic HTML including linking to pages, products and categories - Insert pictures into product and article pages - Manage social media

Sep 2010 - Apr 2012

Web Content Producer


Reported, wrote, edited and produced content, and worked closely with management, editorial staff and reporters.

  • Implemented SEO strategy which increased organic traffic by 35 percent
  • Used Twitter, Facebook and other social media tools to report and to engage our audience
  • Edited video content for the web
  • Comparative analysis all local news sites to ensure our site was competitive on a monthly basis
  • Maintained and updated the newsroom source list for the web team
Sep 2009 - Dec 2009

Online Media Intern

Slingshot Labs

Created and managed New Media content. Wrote articles for websites and Participated in marketing pitches. Placed video in appropriate place in site.

May 2009 - Aug 2009

Online Media Intern

NBC Los Angeles

Participated in news gathering operations of the NBC4 digital team, including, mobile apps and social accounts.  Worked with veteran web journalists and wrote one to two stories a day, find sources, conduct interviews, compile research, build photo galleries, edit video and assist with social media and editorial planning. Completed the NBCU Pilot Program.

Sep 2007 - Apr 2009

Production Assistant

NFL Network

Worked closely with show producers, segment producers, Edit Coordinator, and Highlights Supervisor on a daily basis. Was responsible for watching a NFL game on Sunday and preparing several highlights for entire media group.


Jun 2010 - Present

MFA (In Progress)

Academy of Art University
Web Design & New Media graduate courses:
  • Visual Design and Communications
  • Web and Interactive design and production
  • Interaction Design and User Experience
  • Motion Graphic Design
  • Digital Imaging¬†
  • Hand coding HTML
  • Responsive Web
  • Mobile Applications
  • PHP and MySQL server-side scripting



Rashid's Skills

Digital Imaging Web Design New Media Editing Social Media Writing SEO Copywriting Dreamweaver Photoshop HTML HTML5 Social Media Monitoring Adobe Creative Suite Journalism Web Content Web Content Production web programming Web-based Research Web Content Management