Wayne Smith

  • Ewing Township US-NJ

Work History

Work History
2003 - Present

Sales Representative/Account Manager

The Hershey Company
  • Responsible for a sales territory of 8 grocery accounts and Wal-Mart
  • I cover 4 Wal-Mart accounts currently up 16% and 102.6 vs. Objective.  My Wal-Mart account has had double digit growth for 7yrs (All COMP stores)
  • Work closely with all levels of Hershey and specific food chain account management assessing current and forecasted needs
  • Implement new product launches (candy, cookies, snacks)
2001 - 2003

Retail Sales Specialist

Hershey Foods Corporation

  • Responsible for over 30 Food/Mass accounts
  • Execute plans to ensure distribution and sales
  • Train and coach new sales reps and interns
1998 - 2001

DSD Sales Representative

Millstone Coffee

  • Responsible for 41 route sales accounts in Bucks County, PA, Mercer County, NJ, and Burlington County, NJ
  • Accountable for ensuring excellent service to daily accounts
  • Interact with grocery managers to Sell-In Millstone Coffee products and to provide information on promotions and sale items
  • Responsible for closing deals with accounts and merchandising products for best selling potential
1996 - 1998

DSD Sales Representative

Snyder's Pretzels
  • Responsible for 32 route sales accounts in Bucks County, PA, Mercer County, NJ and Warren County, NJ
  • Accountable for ensuring excellent service to daily accounts 
  • Interact with grocery managers to sell-in displays and secondary displays
1995 - 1996

Owner/Operator

Manhattan Dog House
  • Created and designed New York style hot dog concept
  • Ordered equipment and set up restaurant operation
  • Conducted selective process for vendors to ensure best values and product satisfaction
  • Responsible for advertising and promotions 
Jan 1993 - Jan 1995

General Manager

H.I. Rib & Co.

  • Oversaw daily restaurant operations including scheduling of employees, ordering food, tracking hours, and food costs
  • Managed lounge operations including ordering and controlling alcohol
  • Implemented marketing promotions that increased sales by 10%-15% and broadened the customer base
  • Regulated food cost within established margins
  • Monitored portions and waste, ensuring overall operation profitability
  • Hired, trained, and coached the "front-of-house" and lounge staff
Jan 1991 - Jan 1993

District Manager

Capital Pizza Hut

  • Ensured profitability of six Pizza Huts in Mercer County, NJ
  • Conducted monthly audits, QSC inspections and month end reports resulting in a highly profitable district
  • Supervised the opening of two new units
  • Analyzed the financials and plans for the upcoming quarter, new products, new ideas, and marketing strategies during quarterly trips to the corporate office in Tennessee
  • Implemented a new revenue strategy that produced sales of $20K per store, per year
1988 - 1991

General Manager

Pizza Hut

  • Implemented start-up and grand opening
  • Oversaw daily restaurant operations including scheduling and training of employees, food ordering, tracking hours and food cost
  • Responsible for starting Mercer County's own Pizza Hut training store for hourly and management  staff within the Ewing store
  • Promoted the corporate image through strong community involvement
1980 - 1988

Office Manager

Chris Craft Industries

  • Served as the liaison between the financial office in Ft. Lauderdale, FL and the Manhattan, NY office
  • Interviewed and selected all vendors effecting significant cost savings through negotiations
  • Managed the operations of the corporate office for the Chairman of the Board and supervised staff
1976 - 1979

United States Marine Corps.

Military Service

Received honorable discharge

Education

Education
Jan 1981 - Jan 1983

Jersey City State College

AWARDS

  • The Hershey Company: #1 in country for Wal-Mart Halloween sell-thru 2011
  • The Hershey Company and Millstone Coffee: Received the Safe Driving Award for the past 17 consecutive years
  • Pizza Hut:Achieved status as one of the top ten Pizza Huts in the nation and #1 in the Northeast for cleanliness, product quality and service as recognized in the May 1991 edition of Restaurant News

Qualifications

Over the course of my career in the DSD, CPG, and hospitality industries, I have succeeded at honing my sales and managerial skills.  Accomplished in developing innovative marketing, promotional and customer service programs, I have led my peers with a strong track record in increasing revenue and reducing operating costs.  Congruently, I have also focused my energy on not only being able to lead, but also function as a key team member.