Rukiya Campbell, APR

Rukiya Campbell, APR

Work experience

Work experience
2015 - Present

Marketing and Communications


Manage the communications team including staff and vendors to create, coordinate and repurpose brand content across a variety of channels including the organization's website and blogs, social media platforms, advertising outlets and print materials. Responsible for the creation and execution of strategic marketing plans, editorial calendars and managing a steady flow of branded content online and in print to increase brand awareness. Additional key accomplishments include: Integrated Marketing: Implemented strategic marketing campaign including digital and web initiatives

2014 - 2015


Communications 21

Launched social media plan and increased engagement by 65%. Served as a member of the executive management team. Directed and supervised senior account managers. Managed multiple client account teams. Developed long-term communications and marketing strategies. Oversaw the day-to-day implementation of ongoing PR and social media strategies. Additional key accomplishments include: Project Management: Acted as account lead on agency's second largest account Website Development: Launched and managed client websites and added SEO to increase brand awareness RUKIYA CAMPBELL RESUME PAGE TWO

2012 - 2014

Director of Marketing

Center for the Visually Impaired 

Created comprehensive PR and media strategies to promote seven(7) agency programs. Established relationships to generate press. Developed engaging content for digital media including website and social media. Oversaw public relations initiatives with limited budget. Additional key accomplishments include: Media Relations: Secured national TV segment on NBC Nightly News

2005 - 2012

Marketing Representative

Integrated Marketing

Increased online traffic by 60% within one year Web Strategy: Created company social media policy and increased brand awareness by 80%. Generated talking points and key messaging. Introduced web and social media marketing strategies. Facilitated creative product and promotion launches. Created content for three(3) websites. Managed external relationships with marketing collateral vendors. Additional key accomplishments include: Crisis Communications: Created crisis management plan Media Relations: Generated $20,000 in media coverage within first six month of employment Marketing Collateral Production: Developed collateral and advertisements for hotel rebrand

2003 - 2005

Promotions Coordinator

LIN Television(CBS)

Secured talent appearances for high-profile community events. Improved communications infrastructure. Produced several on-air promos and videos, wrote scripts. Coordinated exclusive station promotions and local events. Additional key accomplishments include: Time Management: Implemented efficient work process for multiple project management Process Improvement: Reduced on-air discrepancies by 80% Event Planning: Executed local casting calls for nationally syndicated television shows

2002 - 2003

Marketing Coordinator

RCA Tennis Championships

Directed a team of marketing interns, volunteers and committees. Developed and organized event registrations, logistics and special events. Created and designed brochures, collateral materials, event programs, newsletters and advertising materials. Handled national and local media requests. Additional key accomplishments include: Process & Procedure: Slashed $50,000 in advertising expenses Presentation Development: Provided internal communication counsel to stakeholders Strategic Marketing: Developed first-ever strategic media plan for Tournament Additional Experience Includes

1999 - 2001

Championships Assistant

Indianapolis, IN| NCAA| Championships Assistant Indianapolis, IN| 1999.



Master of Science in Integrated Marketing Communications

West Virginia University

Bachelors of Science in Communications

Indiana State University