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Rukiya Campbell, APR

PR, Marketing and Communications Executive

  • Atlanta, GA

Work experience

20172018

Director of Communications and Community Relations

City of Atlanta Department of Watershed Management

Lead the communications and community relations team. Develop and implement the strategic communications plan and crisis communications plan. Act as content editor for all internal and external communications materials. Manage high profile media relations incidents. Meet with internal clients to assess needs and develop and implement communication strategies/tactics to address needs.

20152017

Marketing and Communications

FaithBridge

Lead the communications team. Create and execute strategic marketing plans, editorial calendars and branded content. Develop and manage social media content and metrics. Write press releases for distribution in print, radio, and web.

20142015

Director

Communications 21

Directed and supervised senior account managers on multiple client account teams. Developed long-term communications and marketing plans for various clients. Managed budgets. Oversaw development and execution of integrated marketing programs and media relations strategies.

20122014

Director of Marketing

Center for the Visually Impaired 

Created comprehensive PR and media strategies to promote seven (7) agency programs. Developed and executed marketing campaign to donor target audience. Developed engaging content for digital media including website and social media. Oversaw public relations initiatives with limited budget. Provided media training to executive team.

20052012

Public Relations and Marketing Manager

Hilton Hotels Worldwide

Acted as media spokesperson. Generated talking points and key messaging for senior level executives. Introduced web and social media marketing strategies. Created content for three (3) websites. Managed external relationships with marketing collateral vendors. Worked with HR to increase employee engagement.

20032005

Promotions Coordinator

LIN Television (WISH-TV 8, CBS)

Secured talent appearances for high-profile community events. Improved communications infrastructure. Produced several on-air promos and videos. Wrote scripts. Coordinated exclusive station promotions and local events.

20022003

Marketing Coordinator

RCA Tennis Championships

Coordinated a team of marketing interns, volunteers and committees. Developed and organized event registration, logistics and special events. Created and designed brochures, collateral material, event programs, newsletters and advertising materials. Handled national, regional and local media requests.

19992001

Operations and Event Manager

Butler University

Managed logistics and operations of all Hinkle Fieldhouse athletic events. Coordinated an event team of 30 including volunteers, staff and security. Created and facility booking schedule. Handled all media, film and TV location requests.

Education

Master of Science in Integrated Marketing Communications

West Virginia University

Bachelors of Science in Communications

Indiana State University

Invited Presentations

2018, Checklist for Showing PR Worth in the Modern Media Landscape, Public Relations Society of America Annual Conference (Georgia Chapter)

2016, Keynote Speaker, Indiana State University, (African American Student Leadership)

2015, Corporate, Nonprofit or Agency PR, Public Relations Society of America Real World Conference (Georgia Chapter)

2014, Five Barrier Busters to Success in College, Indiana State University SuccessX (Student Government Association and Office of Student Success)

Media Relations

Successful media relations highlights an ability to share stories that are compelling, interesting and different which will be relevant to the media outlets audience.