I was hired as internal contractor to collaborate in the elaboration of a 360º communication plan regarding the commemoration of 20 years of presence of the company in the Portuguese market. An unique opportunity to strengthen the identity of the brand and communicate with several targets, both externally and internally.
Clients and prospects, The alumni community (extremely important for a business consulting firm), Business partners, suppliers, employees and recruitment were impacted by the activities contained in this communication plan wich included the editing of a book, a podcast, several interviews to the media in the economic field and a booklet in Diário Económico, among other activities.
This project was an exciting opportunity to acquire experience about the different marketing tools in an integrated manner, and their use in the resolution of several communication issues for an organization and the use of marketing metrics to assess their relative effectiveness and efficiency.
I also participate in other projects in Accenture, such as, defining the visual identity for the new center for BPO (business Proccess Outsourcing) Launched by the Firm in Portugal, during this period.
I was also co-responsable for preparing the advertising matterials to be publish in the media.
This experience also allowed me to contact with the complexity of a process of rebranding (in a global framework) and to perceive the brand as a value and organizational culture driver.