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Work experience

Jan 2009Present

Founder and President

Evie Evan, Inc.

Beauty retail store and Evie Evan skin care and makeup line.

20062009

Manager

Business Development Manager focusing on growth initiatives, acquisitions and strategy for the $4 billion John Deere Consumer & Commercial Equipment division.

·Design and pursue strategic acquisitions, joint ventures, product purchase deals for expansionist, transformative, and opportunistic deals

·Develop “go-forward” approach for engaging target companies’ ownership & management groups

·Conduct due diligence - financial valuation, market analysis, and integration plans for acquisitions

·Find portfolio gaps and define solutions based on customer needs andmarket trends

·Develop organic growth initiatives and strategic plans with varying divisional groups

·Codified the best-practice post-merger integration processes for all divisions of Deere & Company

·Advice senior executives on strategic issues and board meeting preparation

Manager of Strategic Marketing for the 600+ company owned store John Deere Landscapes division.

·Created an entirely new customer market segmentation for John Deere Landscapes which fundamentallychanged the service offering for 90% of customers

·Engaged 12 regional vice presidents in the execution of marketing initiatives at the regional and store level

·Initiated the first comprehensive report on market dynamics, customers, competitors, segmentation, pricing, and identified future needs for the division after it doubled in size from a major acquisition

·Led marketing team in market segmentation and target of a new customer group with the goal to mentor and educate on applying analytical rigor to marketing issues

·Created the strategic and tactical plan for targeting smaller customers in a cost efficient way

·Conducted extensive market research to gather customer insights that included, ethnography interviews, focus groups, and telephone and internet surveys

20042005

Management Consultant

  • Provided management consulting services to the leadership team of the second largest US petroleum refiner, including the implementation of a major SAP project with custom development, configuration, and supporting training programs
  • Recruited and managed a team of 12 software developers, systems experts, and petroleum industry experts
  • Collaborated with senior management in developing the business plan, including detailed study of institutional consumer behavior and market analysis for a public utility entering the deregulated Texas wholesale and retail electricity markets
20032004

Equity Institutional Sales

  • Held several equity marketing responsibilities including management of all Texas ‘road shows’
  • Served as the liaison between Deutsche Bank research team, senior executives of public corporations, and institutional investors
20002003

Consultant

Cap Gemini Ernst & Young

Senior Management Consultant in the strategy and information technology group at Ernst & Young mainly concentrating in the energy industry.

  • Consulted for more than 20 companies with expertise in project management, training, facilitating sessions, strategy, complex system implementations, client relations and sales
  • Supervised the team responsible for the conversion and loading of garnishment data for a Fortune 10 corporation ‘s new SAP HR system
  • Led a process improvement team in creating standard operating procedures for the market operation of an independent system operator power grid
  • Led several system conversion projects with on-time, on budget delivery that exceeded client expectations 

Education

Aug 2005Jun 2007

MBA

Case Competition

Panel Speaker

Kellogg Activities

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Summary

Strategy and marketing manager with a background in business development, management consulting, marketing strategy and finance with a strong entrepreneurial spirit. Expert at leading change initiatives, building diverse teams and analyzing complex issues. Demonstrated track record of creating strategic and innovative solutions and executing initiatives at the tactical level. Core strengths include:
  • Corporate strategy
  • Strategic marketing and market analysis
  • Recruiting & people development
  • Acquisitions and post-merger integration
  • Project management & execution
  • Application of quantitative methods to strategy and marketing functions
  • Strat-up business development
  • Operations transformation & business process reengineering
  • Investor relations
  • New business ventures