Ivonne Ruggles

Ivonne Ruggles

Work History

Work History
Jan 2009 - Present

Founder and President

Evie Evan, Inc.

Beauty retail store and Evie Evan skin care and makeup line.

2006 - 2009



Business Development Manager focusing on growth initiatives, acquisitions and strategy for the $4 billion John Deere Consumer & Commercial Equipment division.

·Design and pursue strategic acquisitions, joint ventures, product purchase deals for expansionist, transformative, and opportunistic deals

·Develop “go-forward” approach for engaging target companies’ ownership & management groups

·Conduct due diligence - financial valuation, market analysis, and integration plans for acquisitions

·Find portfolio gaps and define solutions based on customer needs andmarket trends

·Develop organic growth initiatives and strategic plans with varying divisional groups

·Codified the best-practice post-merger integration processes for all divisions of Deere & Company

·Advice senior executives on strategic issues and board meeting preparation

Manager of Strategic Marketing for the 600+ company owned store John Deere Landscapes division.

·Created an entirely new customer market segmentation for John Deere Landscapes which fundamentallychanged the service offering for 90% of customers

·Engaged 12 regional vice presidents in the execution of marketing initiatives at the regional and store level

·Initiated the first comprehensive report on market dynamics, customers, competitors, segmentation, pricing, and identified future needs for the division after it doubled in size from a major acquisition

·Led marketing team in market segmentation and target of a new customer group with the goal to mentor and educate on applying analytical rigor to marketing issues

·Created the strategic and tactical plan for targeting smaller customers in a cost efficient way

·Conducted extensive market research to gather customer insights that included, ethnography interviews, focus groups, and telephone and internet surveys

2004 - 2005

Management Consultant

  • Provided management consulting services to the leadership team of the second largest US petroleum refiner, including the implementation of a major SAP project with custom development, configuration, and supporting training programs
  • Recruited and managed a team of 12 software developers, systems experts, and petroleum industry experts
  • Collaborated with senior management in developing the business plan, including detailed study of institutional consumer behavior and market analysis for a public utility entering the deregulated Texas wholesale and retail electricity markets
2003 - 2004

Equity Institutional Sales

  • Held several equity marketing responsibilities including management of all Texas ‘road shows’
  • Served as the liaison between Deutsche Bank research team, senior executives of public corporations, and institutional investors
2000 - 2003


Cap Gemini Ernst & Young

Senior Management Consultant in the strategy and information technology group at Ernst & Young mainly concentrating in the energy industry.

  • Consulted for more than 20 companies with expertise in project management, training, facilitating sessions, strategy, complex system implementations, client relations and sales
  • Supervised the team responsible for the conversion and loading of garnishment data for a Fortune 10 corporation ‘s new SAP HR system
  • Led a process improvement team in creating standard operating procedures for the market operation of an independent system operator power grid
  • Led several system conversion projects with on-time, on budget delivery that exceeded client expectations