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Work experience


Copywriter, B2B Marketing, Lead Generation

Thibodeaux Marketing Group

Thibodeaux Marketing Group is a direct response marketing consulting firm that provides copywriting, lead generation, marketing research and marketing campaign development services to B2B and B2C companies.

As a marketing consultant to small and midsized company clients I accomplished the following:

• Planned, developed and implemented direct response print advertising campaign for HVAC company that improved response by 200% (well above company average). • Devised innovative direct mail strategy that resulted in a 200% increase in response by prospective advertisers for a major political talk radio station in the Greater Chicagoland area, part of the Salem Communications radio network. 

• Adapted sales presentation for B2B financial services company to focus on relevant features and benefits for individual audience which increased sales closing ratios by over 43%.

Dec 2010Dec 2010

Copywriter, Freelance Writer, Writing Jobs for Agora

Asset Marketing Services, Inc.

Asset Marketing Services, Inc. is a national multi-million dollar direct marketer of high-value coins and proprietary branded jewelry, watches and other consumer products.

As a freelance writer I was hired to write copy for a mailing to Agora clients to test demand for a new collectible coin offering.

Nov 2007Nov 2007

Copywriter, B2B Marketing, Lead Generation

Marketing Architects, Inc.

Marketing Architects, Inc. is a full-service, innovative, direct response advertising agency for entrepreneurs.

As a copywriter I wrote hard-sell copy for radio lead generation campaigns for national B2C and B2B clients.

Jan 2005Jan 2006

Marketing Research, Copywriter, Lead Generation

Investment Properties of Minnesota

A national real estate investment and development company that offered exclusive investment opportunities located in high-appreciating markets around the country, and some parts of the world.

As a Marketing & Sales Manager I accomplished the following:

• Created business strategy, advertising and media tool kit for the successful launch of hotel condominium conversion: resulted in $300,000,000 in gross sales at 30-35% margin.

• Through the use of viral marketing, sales incentives, web, print, seminars and lead generation sold $42,000,000  in commercial real estate.


Copywriting, B2B Marketing, Lead Generation

The Marketing Group International, Inc.

The Marketing Group International, Inc. is a residential real estate company that successfully marketed and sold single-family and multi-family property throughout the greater Minneapolis and St. Paul area.

As a Marketing Manager I accomplished the following:

• Built and managed key account relationships with high-end real estate investors, distressed property owners, and specialty mortgage brokers including Wells Fargo, US Bank and TCF Mortgage, resulting in the sale of  over $5,000,000 in foreclosure real estate.

• Negotiated and structured four major business partnerships and alliances; built and led successful win-win programs through cost-effective co-marketing which resulted in the sale of $15,000,000  in residential real estate within twelve months.


Copywriting, B2B Marketing, Lead Generation

Thompson Associates, Inc.

Real estate marketing and consulting firm that created homeownership opportunities for public housing residents and low income first-time homebuyers.

As a Marketing Specialist I accomplished the following:

• Designed and delivered seminar presentations for the purpose of lead generation , and to effectively communicate the program benefits to Minneapolis and St. Paul public housing residents and solicit participation.

• Created and implemented collaborative marketing campaigns, working and building consensus among nonprofit organizations, financing entities and government agencies; Resulting in exceeded home sale targets; increased visibility and positive perception of program



Bachelor of Arts

Dillard University


Keith Washington

“I was spending a ton of money to run ads or print flyers, and not get one single phone call. Worse yet, I didn’t have any idea why people weren’t responding. It was very frustrating. But your information helped me to understand why people weren’t responding and how to fix my problem immediately. I used what I learned at a free networking event I attended and made two sales that evening! Thanks a million!

Trenton Teat

" The changes he made to my sales presentation doubled the number of sales I closed.  And I mailed a letter he wrote to a cold list of 800 and got 64 qualified prospects to call me. That was an 8% response." 

Randal Jensen

"The ad that Rufus wrote for my business ended up runnning on the 4th of July, of all days. And it still increased my previous response by 1,600%."

Mike Pascal

"The response I've typically gotten from direct mail pieces is 1%. And that was very good. But the letter Rufus wrote for my business generated a 20% response rate."

Larry Chapel

"He doubled the results from my letter and got twice as many busy decision makers to call me for an appointment"

Danny Martin

"He doubled the results from my newspaper ad without increasing the size or the cost of the ad"


I maximize revenue for B2B and B2C companies without increasing costs by leveraging overlooked opportunities where money is being left sitting on the table.


To increase sales by discovering what your customers want, writing motivational copy that sells, and creating ads, sales presentations and marketing campaigns that make customers want your product. . . then buy.