Rufus Thibodeaux

Rufus Thibodeaux

Work experience

Work experience
2006 - Present

Copywriter, B2B Marketing, Lead Generation

Thibodeaux Marketing Group

Thibodeaux Marketing Group is a direct response marketing consulting firm that provides copywriting, lead generation, marketing research and marketing campaign development services to B2B and B2C companies.

As a marketing consultant to small and midsized company clients I accomplished the following:

• Planned, developed and implemented direct response print advertising campaign for HVAC company that improved response by 200% (well above company average). • Devised innovative direct mail strategy that resulted in a 200% increase in response by prospective advertisers for a major political talk radio station in the Greater Chicagoland area, part of the Salem Communications radio network. 

• Adapted sales presentation for B2B financial services company to focus on relevant features and benefits for individual audience which increased sales closing ratios by over 43%.

Dec 2010 - Dec 2010

Copywriter, Freelance Writer, Writing Jobs for Agora

Asset Marketing Services, Inc.

Asset Marketing Services, Inc. is a national multi-million dollar direct marketer of high-value coins and proprietary branded jewelry, watches and other consumer products.

As a freelance writer I was hired to write copy for a mailing to Agora clients to test demand for a new collectible coin offering.

Nov 2007 - Nov 2007

Copywriter, B2B Marketing, Lead Generation

Marketing Architects, Inc.

Marketing Architects, Inc. is a full-service, innovative, direct response advertising agency for entrepreneurs.

As a copywriter I wrote hard-sell copy for radio lead generation campaigns for national B2C and B2B clients.

Jan 2005 - Jan 2006

Marketing Research, Copywriter, Lead Generation

Investment Properties of Minnesota

A national real estate investment and development company that offered exclusive investment opportunities located in high-appreciating markets around the country, and some parts of the world.

As a Marketing & Sales Manager I accomplished the following:

• Created business strategy, advertising and media tool kit for the successful launch of hotel condominium conversion: resulted in $300,000,000 in gross sales at 30-35% margin.

• Through the use of viral marketing, sales incentives, web, print, seminars and lead generation sold $42,000,000  in commercial real estate.

1995 - 2005

Copywriting, B2B Marketing, Lead Generation

The Marketing Group International, Inc.

The Marketing Group International, Inc. is a residential real estate company that successfully marketed and sold single-family and multi-family property throughout the greater Minneapolis and St. Paul area.

As a Marketing Manager I accomplished the following:

• Built and managed key account relationships with high-end real estate investors, distressed property owners, and specialty mortgage brokers including Wells Fargo, US Bank and TCF Mortgage, resulting in the sale of  over $5,000,000 in foreclosure real estate.

• Negotiated and structured four major business partnerships and alliances; built and led successful win-win programs through cost-effective co-marketing which resulted in the sale of $15,000,000  in residential real estate within twelve months.

1990 - 1995

Copywriting, B2B Marketing, Lead Generation

Thompson Associates, Inc.

Real estate marketing and consulting firm that created homeownership opportunities for public housing residents and low income first-time homebuyers.

As a Marketing Specialist I accomplished the following:

• Designed and delivered seminar presentations for the purpose of lead generation , and to effectively communicate the program benefits to Minneapolis and St. Paul public housing residents and solicit participation.

• Created and implemented collaborative marketing campaigns, working and building consensus among nonprofit organizations, financing entities and government agencies; Resulting in exceeded home sale targets; increased visibility and positive perception of program


1986 - 1990

Bachelor of Arts

Dillard University


I maximize revenue for B2B and B2C companies without increasing costs by leveraging overlooked opportunities where money is being left sitting on the table.


To increase sales by discovering what your customers want, writing motivational copy that sells, and creating ads, sales presentations and marketing campaigns that make customers want your product. . . then buy.