Copywriter, B2B Marketing, Lead Generation
Thibodeaux Marketing Group
Thibodeaux Marketing Group is a direct response marketing consulting firm that provides copywriting, lead generation, marketing research and marketing campaign development services to B2B and B2C companies.
As a marketing consultant to small and midsized company clients I accomplished the following:
• Planned, developed and implemented direct response print advertising campaign for HVAC company that improved response by 200% (well above company average). • Devised innovative direct mail strategy that resulted in a 200% increase in response by prospective advertisers for a major political talk radio station in the Greater Chicagoland area, part of the Salem Communications radio network.
• Adapted sales presentation for B2B financial services company to focus on relevant features and benefits for individual audience which increased sales closing ratios by over 43%.