Rudi Van Der Westhuizen

  • Cape Town Area, South Africa, ZA

Work History

Work History
Apr 2014 - Present

Web Designer

Web Africa
✔Writing of programming code, either from scratch or by adapting existing website software and graphics packages to meet business requirements ✔Test of prototypes and identifying any technical problems ✔Uploading sites onto a server and registering with different search engines. ✔Plans site design by clarifying goals; designing functionality. ✔Develops site navigation by categorizing content; funneling traffic through content. ✔Develops site content and graphics by coordinating with copywriters and graphic artists; designing images, icons, banners, audio enhancements, etc. ✔Prepares site by installing and configuring server software; installing programming language using authoring and formatting tools; ensuring cross-platform compatibility; establishing links. ✔Establishes locatability by registering with search engines. ✔Upgrades site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links. ✔Protects site by designing and installing security precautions. ✔Maintains site appearance by developing and enforcing content and display standards; editing submissions. ✔Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. ✔Provides information by collecting, analyzing, and summarizing data and trends. ✔Keeps equipment operating by following operating instructions; troubleshooting breakdowns; maintaining supplies; performing preventive maintenance; calling for repairs. ✔Accomplishes information systems and organization mission by completing related results as needed.
Jul 2012 - Present

Hosting and Domain Administration

Web Africa
✔We install , implement and launch database driven Content Management Systems in a live server environment for Web Development and Design. (Wordpress, Drupal, Magento , Joomla and DotNetNuke) ✔This process we handle through the use of File transfer FTP on Server platforms Like HELM, Plesk , CPanel / WHM and WSP Website Panel. ✔All that gets done while assisting clients with day to day website and development queries. ✔On the other end we maintain Top Level Domains TLDs .za .com .mobi .me .net .co .cc .at .fm to mention a few.
Jan 2010 - Dec 2013

SEO Specialist and Web Designer

At designbucket I had the opportunity to learn how to perform keyword research in coordination with client business objectives by optimising existing content and uncover new opportunities for business growth also known as conversion. More about this later. ✔I provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. ✔provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. ✔Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools and google analytics) for diagnostic reporting ✔create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) ✔Implement link building campaigns in coordination with client SEO goals ✔Assist in development and execution of communication/content strategies. ✔Keep pace with SEO, search engine, social media and internet marketing industry trends and developments. ✔Research and administer social media tools in support of clients’ social media strategy ✔Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to client goals ✔Monitor and evaluate search results and search performance across the major search channels.
Jul 2010 - Jul 2012

Customer Service Representative

Dimension Data / iiNet
This is where I fell in love with people and the way they look at the world. This position taught me the value of the next person and managing there emotion. ( The way someone feels when we done talking ) I am what is best known as first contact resolution. Talking people through their technical problems and solving their queries in the most customer SERVICE friendly way. This was not only rapport building but building memorable moments on the phone. ( Do you remember the last time you got off a phone call going wow. That was crazy) remember the smile you had that feeling in you stomach. If you cant. Than contact me.


2013 - 2014

SEO Certificate

Bing Ads
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic
2013 - 2014


Stellenbosch University/Universiteit Stellenbosch
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing. Many organisations use a combination of traditional and digital marketing channels.
2007 - 2009

National Diploma

IT Business Campus
Applying HTML, XML, Javascript, graphic applications, and other authoring tools to the design, editing, and publishing (launching) of documents, images, graphic, sound, and multimedia products on the World Wide Web. Includes instruction in Internet theory; web page standards and policies; elements of web page design; user interfaces; vector tools; special effects; interactive and multimedia components; search engines; navigation; morphing; e-commerce tools; and emerging web technologies.




Google Analytics


Web Design

Web Development

User Experience Design