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Ruby Zimmermann

"People travel because it teaches them things they could learn no other way.”- Lance Morrow.


I am a firm believer in the value of travelling and seeing the world. I believe that travel expands not only your knowledge of the world, but also your wisdom. Anyone can study a destination, but to go and explore it for yourself is a truely unique experience. I aim to bring my passion for travel to this role at Lonely Planet, helping travellers and consumers across all social media channels to explore their world.

Work experience

Oct 2014Present

Content Writer and Coordinator

Faculty of Arts, The University of Auckland
  • Develop the presence of the Faculty of Arts on social media sites such as Facebook and Twitter by scheduling and writing posts and tweets to engage and inform students and the public about events, news and developments surrounding the Faculty.
  • Review analytics from social media accounts to discover effective strategies and refine content further.
  • Use social media management clients such as Hootsuite and Twitterfeed to analyse engagement and schedule content across multiple social media platforms.
  • Help disciplinary areas within the Faculty of Arts to establishing their own social media presences, and monitor the content produced for quality and relevance.
  • Monitor the Faculty of Arts YouTube channel and moderate responses and questions from viewers.
  • Attend events and take photographs to be shared via social media channels.
  • Extensive involvement in online marketing, including creating advertisement content for social media such as Facebook newsfeed ads.
  • Extensive experience in copywriting, editing and project managing both print and website content.
Feb 2012Oct 2014

Web and Publications Assistant

Faculty of Arts, The University of Auckland
  • Rejuvenated the Faculty's Facebook page by producing and revising content, as well as answering any questions coming through this channel.
  • Assisted with the preparation of content for online advertisements, including Facebook and GDN ads.
  • Assisted with the production and posting of videos on the Faculty's YouTube channel, and monitoring responses.
  • Extensively involved in creation, editing and project management of print and website content.


Mar 2008Jun 2011

Bachelor of Arts

The University of Auckland

Double major in English and film, television and media studies and received a First in Course Award in 2011 for the course ‘Information and the New Media’.


Familiar with a range of social media sites including Snapchat, Google Plus, Tumblr, Instagram and Pinterest.
Extensive experience in creating and sourcing content for Facebook and Twitter.
Familiar with creating content for online advertising, including Facebook and GDN ads.
Well travelled and passionate about discovering more of the world.