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Summary

Marketing expert with broad experience in all marketing and communications technics: direct marketing, e-marketing, marketing through channels, advertising, loyalty programs, events. Having been involved in different sectors (real estate and information technology). Very good analitical qualities and results driven.

Work experience

2003Present

Marketing and Communication Director

Metrovacesa
  • Responsible for the Corporate Marketing at Metrovacesa: brand management, shareholder´s meeting, events and institutional trade fairs, memory report, web, and corporate advertising.
  • Responsible for the business marketing in all divisions:

 - Property development (12 branch offices in Spain): trade fairs, sales material, MGM programs, sales development campaigns, brand management in all offices, e-marketing and advertising.- Offices and Business Parks: rent material, opening events, direct marketing campaigns, image and signs, advertising, public relations and loyalty programs.- Shopping Centers: rent material, public relations, marketing plan, opening event and relationship with the media.- Hotels and car parks: rent and sales material, image and signs.

  • Responsible for external communication.
  • Coordinator of the Corporate Responsibility strategy at Group level.
  • Managed a team of 4 and a 3 million Euros budget.
20002002

Marketing and Communication Director for Spain/Portugal

Toshiba

• Marketing responsible for the Computers System Division reporting directly to the CEO. Responsible of a 9 person team and several external agencies.• Responsible of the total marketing budget (9.6 million Euros/year), product (P&L of every product line), pricing, events, communication, Q&A questionnaire, marketing and incentive programs, channel development, e-business, sales force training, CRM develop, etc.• Project leader for CRM development and implementation in Spain (marketing, sales, contact center and analytic CRM).• Project leader for e-business development and implementation in Spain (corporate web pages, intranet, e-commerce, e-support, EDI, private web sites for partners, channel and clients).• Continuous presence in clients with the commercial people to help them in big or complex deals

19992000

Marketing Director for Spain/Portugal

Dell Computer

• Marketing responsible in Dell for Spain and Portugal for Small and Medium Enterprises and consumers. Responsible for a team of 4 persons. • Sales team coordinator given them sales tools, product training and Q&A questionnaires. Second level of support for big and complex deals.

19951999

PC Product Manager

Hewlett-Packard
19931994

Consultant

Andersen Consulting

Education

20052006

PDD

IESE Business School - University of Navarra
2001

Bachelor

Universidad Nacional de Educacion a Distancia - U.N.E.D.
19941995

Master

Cornell University
19871993

Engineer

Universidad Politecnica de Madrid

Skills

French language
English language
Marketing professor
Marketing professor in several business schools during las 5 years.