Ruben Espinosa

Ruben Espinosa


Marketing expert with broad experience in all marketing and communications technics: direct marketing, e-marketing, marketing through channels, advertising, loyalty programs, events. Having been involved in different sectors (real estate and information technology). Very good analitical qualities and results driven.

Work History

Work History
2003 - Present

Marketing and Communication Director

  • Responsible for the Corporate Marketing at Metrovacesa: brand management, shareholder´s meeting, events and institutional trade fairs, memory report, web, and corporate advertising.
  • Responsible for the business marketing in all divisions:

 - Property development (12 branch offices in Spain): trade fairs, sales material, MGM programs, sales development campaigns, brand management in all offices, e-marketing and advertising.- Offices and Business Parks: rent material, opening events, direct marketing campaigns, image and signs, advertising, public relations and loyalty programs.- Shopping Centers: rent material, public relations, marketing plan, opening event and relationship with the media.- Hotels and car parks: rent and sales material, image and signs.

  • Responsible for external communication.
  • Coordinator of the Corporate Responsibility strategy at Group level.
  • Managed a team of 4 and a 3 million Euros budget.
2000 - 2002

Marketing and Communication Director for Spain/Portugal


• Marketing responsible for the Computers System Division reporting directly to the CEO. Responsible of a 9 person team and several external agencies.• Responsible of the total marketing budget (9.6 million Euros/year), product (P&L of every product line), pricing, events, communication, Q&A questionnaire, marketing and incentive programs, channel development, e-business, sales force training, CRM develop, etc.• Project leader for CRM development and implementation in Spain (marketing, sales, contact center and analytic CRM).• Project leader for e-business development and implementation in Spain (corporate web pages, intranet, e-commerce, e-support, EDI, private web sites for partners, channel and clients).• Continuous presence in clients with the commercial people to help them in big or complex deals

1999 - 2000

Marketing Director for Spain/Portugal

Dell Computer

• Marketing responsible in Dell for Spain and Portugal for Small and Medium Enterprises and consumers. Responsible for a team of 4 persons. • Sales team coordinator given them sales tools, product training and Q&A questionnaires. Second level of support for big and complex deals.

1995 - 1999

PC Product Manager

1993 - 1994


Andersen Consulting


2005 - 2006


IESE Business School - University of Navarra


Universidad Nacional de Educacion a Distancia - U.N.E.D.
1994 - 1995


Cornell University
1987 - 1993


Universidad Politecnica de Madrid



French language

English language

Marketing professor

Marketing professor in several business schools during las 5 years.