Marketing expert with broad experience in all marketing and communications technics: direct marketing, e-marketing, marketing through channels, advertising, loyalty programs, events. Having been involved in different sectors (real estate and information technology). Very good analitical qualities and results driven.
2003 - Present
Marketing and Communication Director
- Responsible for the Corporate Marketing at Metrovacesa: brand management, shareholder´s meeting, events and institutional trade fairs, memory report, web, and corporate advertising.
- Responsible for the business marketing in all divisions:
- Property development (12 branch offices in Spain): trade fairs, sales material, MGM programs, sales development campaigns, brand management in all offices, e-marketing and advertising.- Offices and Business Parks: rent material, opening events, direct marketing campaigns, image and signs, advertising, public relations and loyalty programs.- Shopping Centers: rent material, public relations, marketing plan, opening event and relationship with the media.- Hotels and car parks: rent and sales material, image and signs.
- Responsible for external communication.
- Coordinator of the Corporate Responsibility strategy at Group level.
- Managed a team of 4 and a 3 million Euros budget.
2000 - 2002
Marketing and Communication Director for Spain/Portugal
• Marketing responsible for the Computers System Division reporting directly to the CEO. Responsible of a 9 person team and several external agencies.• Responsible of the total marketing budget (9.6 million Euros/year), product (P&L of every product line), pricing, events, communication, Q&A questionnaire, marketing and incentive programs, channel development, e-business, sales force training, CRM develop, etc.• Project leader for CRM development and implementation in Spain (marketing, sales, contact center and analytic CRM).• Project leader for e-business development and implementation in Spain (corporate web pages, intranet, e-commerce, e-support, EDI, private web sites for partners, channel and clients).• Continuous presence in clients with the commercial people to help them in big or complex deals
1999 - 2000
Marketing Director for Spain/Portugal
• Marketing responsible in Dell for Spain and Portugal for Small and Medium Enterprises and consumers. Responsible for a team of 4 persons. • Sales team coordinator given them sales tools, product training and Q&A questionnaires. Second level of support for big and complex deals.