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Work experience

19992006

Marketing Consultant

B&G Baker, Inc.

I worked with a small group of clients including Bob's Steak & Chop House, the Mike Modano Foundation, and others to serve as a total communications solution. I wrote copy and created ads (magazine, newspaper, radio, billboard), created a film project which required securing talent, script writing, art direction and editing. I created logos, directed photo shoots, selected photography, sent out PSAs and press releases, followed up with the media, etc.

20052006

PR Director

Photo Finale

I worked directly with the partners to write packaging copy, internet web site copy and press releases. I had a story published in a trade publication, as well as wrote copy for the partners who participated in an expert roundtable discussion.

19911999

Vice President

The Baker Group

I worked with a wide variety of clients including The Palm Restaurant, Yoplait, Dr. Pepper, The Dallas Zoo, Children's Cancer Fund, Staton Chase International, Jose Eber, Commercial Metals Company, EMSI's International Claims Division, Seyforth Roofing Company, Jason's Deli Corporation, Aurum, Fresh Produce Entertainment, The Town of Addison, and many more. Our team provided a broad range of communications services and won awards for Best Direct Mail Campaign, Best Corporate Identity/Logo Design, and Package Design. Personally, I wrote and edited all copy, art directed photo shoots and design projects, wrote and released press releases and more.

19961998

Communications Director

EMSI

As Communications Director for Examination Management Services, Inc., I was in-charge of all internal and external communication. I wrote internal promotions for employees (10,000) and was responsible for taking the marketing up a level in order to position the company for sale. I created new marketing materials, including ads, brochures, convention displays and more. I handled all media contact and press releases. I wrote article for trade publications and planned conventions to maximize the marketing results.

Education

1990Present

Northwestern University

I was one of fifty students accepted in an accelerated Master's degree program and became ill half-way through. I completed my midterms with a 3.0 average before being hospitalized. I was ill for a couple of years and never returned to complete my Master's.

20052007

Southern Methodist University

I have taken several courses in continued studies for adults at SMU. I am on the last course of a novel fast track program, which focuses on completing individual projects.

19841988

Bachelor of Science

While completing my undergraduate degree at UNT, I did my college internships at The Dallas Morning News and Allday & Associates (Dallas advertising agency). My minor was in marketing with an emphasis in advertising.

Skills

Party & Event Planning
Whether it is planning a small meeting or a large charity event, I am the "Go To Girl." I have over 10 years of experience in handling every little detail, making events memorable and successful.
Writing
Writing is my game. I have extensive experience in writing in many different formats. I write well and fast, with little need for editing. I verify facts and figures, making articles and other written material, accurate and timely.
Digital Photography
I take good digital photos, plus I have a keen eye for selecting the best photo. For years, clients relied on me to supervise and art direct photo shoots and select photos for use in marketing and advertising.
Computer Skills
I am proficient in Microsoft Word and Internet Research and use. I am somewhat familiar with other programs such as Illustrator and Photoshop. I work mainly on Macintosh, however, I feel comfortable in getting on a PC.

References

Bob Sambol

Bob and I have worked together for a number of years and on several projects. I handled the marketing of his successful steakhouse for over 10 years. While working on his account, I handled client communication and presentations, outdoor and print advertising, press release writing, submission and follow-up, photo shoot set-up, art direction and photo selection, internet web site design, updating and copy. Now, Bob and I are working together on a foundation I started earlier this year to increase awareness of street drugs in the Dallas Fort Worth and surrounding areas and to empower kids through information to say "No" to even trying drugs in the first place. Bob is on my board of directors.

Monica Long

I worked closely with Monica Long on several projects for Mike Modano and the Mike Modano Foundation, including an extended film project and shorter PSA version. I wrote the script, hired talent, art directed filming, hired the production company, supervised the entire project, selected still photography and music and helped edit the final copy of the project. In addition, I wrote copy for Mike Modano's web site and fan club.

Perle Moreau

Perle Moreau is the owner of one of the top salons in the region. I designed the salon logo and helped with the grand opening several years ago. I continue to provide advertising and marketing support when needed. Mrs. Moreau knows that if she needs copy written, she can call me and get fast, creative writing that will be picked up by the media verbatim. 

Debbie Okle

I completed project work for Commercial Metals Company while working at B&G Baker, Inc. as a marketing consultant and also while working for The Baker Group. I worked with Debbie Okle directly and produced creative advertising campaigns, which included photo selection and manipulation, creative copy writing, ad design from concept to execution.

Summary

I am talented in many areas of communication, however, my passion is writing. With over twenty years of experience in advertising, public relations and communication, my main strength is the ability to work under pressure and make tough deadlines. I have written articles for clients in trade publications, small newspaper articles, a restaurant column, public service announcements, press releases, advertising copy, small film scripts and more. For several years, I ran a full-service advertising agency. I was also a communications director for a multi-million dollar company and worked independently as a marketing consultant and a PR director for a photo software company. I am happy and energetic.I am detail oriented and put 110% into every task. I work well with others or alone, depending on the project. I follow directions well, but require little supervision. Just give me an assignment and watch me go! I deliver. Many of my jobs overlap, as you can see by my resume; I multi-task well. So don't be alarmed . . . I am a talented juggler. For samples of my work, please request to see my portfolio.

Interests

Family, church, running (at the moment)

Objective

I love to write. My objective is to find a company that I can write for on a daily basis. I have not worked in the past two years because of family obligations, so I am eager and excited to get back to work.