Era Ogilvy Public Relation
1. Client portfolio includes Mastercard, FedEx, CRIF CCIS and National Vita.
2. Exploited annual PR strategy and execution plan to meet the client’s business goal, as well as established and maintained relationships with key stakeholders.
3. Communicated with Mastercard’s regional headquarter on a daily basis and to deliver seamless PR messages within the Asia Pacific through PR campaigns, interviews, press releases, and media tour.
4. Planned and executed Mastercard’s North Asia first smart city press event with a key public transit corporation in Taiwan, interacted with government officials, partners, and issuer, tech and finance media, generating more than 100 coverages.
5. Participated in issue and crisis management, as well as conducted media training for 3 clients' spokesperson.
6. Chief of Welfare Committee within Ogilvy group, planning, execution and communication with more than 500+ executives.