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Ruru Wu

吳 晏汝

Summary

Highly-energetic, strong-ambition and confident toward everything. Ruru is a quick and enthusiastic learner who is capable of encouraging synergy with the team. 

Professional Experience

Sep 2017now

Account Supervisor

Era Ogilvy Public Relation

1.     Client portfolio includes Mastercard, FedEx, CRIF CCIS and National Vita.

2.     Exploited annual PR strategy and execution plan to meet the client’s business goal, as well as established and maintained relationships with key stakeholders.

3.     Communicated with Mastercard’s regional headquarter on a daily basis and to deliver seamless PR messages within the Asia Pacific through PR campaigns, interviews, press releases, and media tour.

4.     Planned and executed Mastercard’s North Asia first smart city press event with a key public transit corporation in Taiwan, interacted with government officials, partners, and issuer, tech and finance media, generating more than 100 coverages.

5.     Participated in issue and crisis management, as well as conducted media training for 3  clients' spokesperson.

6.     Chief of Welfare Committee within Ogilvy group, planning, execution and communication with more than 500+ executives.

Sep 2016Sep 2017

New Technology Group- Marketing Assistant

Intel Taiwan

1.      Supported more than 50 Maker business-related events within the Asia Pacific region.

2.      Assisted for management of 100K marketing budget per quarter.

3.      Participated in government drive 2016 Maker Faire Taipei and press event to create brand awareness, as well as made alignment between Intel/agency/business partner.

4.      Consolidated and communicated between each event owner.

5.      Associated good relationship with the local agency and business partner.

Jul 2015Jun 2016

CCG-Surface , Assistant of Sales Business (SAA)

Microsoft Taiwan

1.     The achievement of 100 units of Surface sales record made in Taipei Info-month 2015 by practicing sales pitches and offering first-hand consumers information.

2.     Managed internship program Facebook fans page by leveraging social media plans, generated 15 % increase (33000 to 40000+) of total “Likes” in 6 months, boosted organic reach by 4 times and reached 50000 audiences in a week.

3.      Took the responsibility of promotion for 4 big campaigns, attracted 1000+ people to participate in the lecture, reached 70000+ online audience in a week.

4.       In charge of Microsoft campus touring lecturesbroke the record of 260 registrations in 2 weeks, tops the KPI of total 17 colleges.

5.       Partnered with Labor Bureau to held 2016 Taipei Job Expo and official press event, praised by the chief of Labor Bureau for the  50+ mass experts participation.

Education

Sep 2012Jun 2016

Soochow University, Department of Economics