Richard Swiers

Summary

As an experienced Marketing Executive with an established track record of producing results, I offer expertise which will benefit your organization. I have demonstrated success providing strong and decisive leadership to drive the market, repeatedly translating vision into meaningful results. My focus is on generating revenue and profit, regardless of financial, market, and organizational challenges. I am eager to utilize these talents to position your firm for continued success.

Some reasons I will add value to your executive team are my ability to:

Identify and capitalize on market opportunities to drive growth, expansion, and diversification.

Provide strategic leadership to gain and retain a competitive advantage in the marketplace.

Combine critical management functions including long-term strategic planning, corporate and marketing communications, and brand management, as well as new product development, pricing, and rollout.

Transfer sound, tested, and highly successful sales and marketing strategies across diverse markets and products to achieve and exceedcorporate objectives.

Create an atmosphere of excitement and optimism, realizing that these qualities greatly increase every operation’s potential for success.

This is just a sample of my qualifications; many more are illustrated on the attached résumé. If you are looking for a dynamic, solutions-focused marketing leader with the experience and business focus to propel your company’s growth, I would welcome a meeting to discuss your goals and my strategies for success.

Work History

Work History
Jul 2004 - Mar 2008

Director, Marketing

Agiosat Global Communications

Specialists in systems integration and managed services for broadband connectivity and networking within Public Safety, Media and Government market segments.

Director, Marketing

  • Drove a small, highly-underperforming company to increased revenue and profitability.Held full control of product planning, product specification, vendor selection and management, pricing, sourcing, financial planning and marketing communications.
  • Increased company revenue 300% in the first full financial year of tenure, its first profitable year, and created sustained high double digit growth by:
  • Renamed the company and developed a new image;
  • Established pricing models that made company competitive while being profitable;
  • Introduced new products and services that increased average sales by over 900% in three years;
  • Focused the company on several key, high demand vertical markets;
  • Company was named the fastest growing satellite connectivity operator in the world for 2005;
Sep 2001 - Jul 2004

Principal Consultant

The RAS Group, Inc.

Business consultants to small California businesses dealing with issues involving management of growth.

  • Supervised capital funding, facility acquisition, equipment acquisition, and inventory purchasing as well as marketing and sales.
  • Generated a sustained record of increasing profitability by 200-400% over previous year for several young or distressed businesses.
Aug 2000 - Aug 2001

Vice-President, Marketing

Intellicom

System integration and managed services for broadband connectivity and networking for Education, Media, Rural Telephony, Government and International marketplaces.

  • Directed a 4-person staff and a $2 million+ expense budget in all marketing activities, including product planning, product specification, vendor selection and management, customer satisfaction and communi­cations, service programs and pricing. Oversaw business development, built strategic and analyst relationships.Directed R&D for business plans, coordi­nated expansion, and developed sourcing and pricing strategies.
  • Led marketing efforts for expansion within the US and Latin America and led the first-ever entry into the Asian and African marketplace.
  • Executed new pricing models and business plans – drove '00 sales to $10 million and $18 million in '01;
  • Increased profit margins by 50% and reduced costs of goods by more than 20%;
  • Reduced costs; initiated a comprehensive quality plan that reduced delivery and installation errors by more than 80%.
  • Developed and launched new products specifically designed to increase customer satisfaction based on in-depth customer interaction.
  • Selected and managed vendor relationships with AT&T, Lucent, Cisco, Inktomi and others.
Jul 1998 - Aug 2000

Director, Product Marketing

http://www.rswiers.com

Enterprise automation software, hardware, integration and managed services to the broadcast, video, and data networking industries.

  • Reported directly to the President & CEO.
  • Built and led a 10-person cross-functional team in product launch and marketing functions.
  • Directed a $2.5 million+ expense budget.Led a strong international presence in Europe, Asia, Latin America and the U.S.
  • Revised the pricing strategy and expanded the customer base to turnaround a 2-year revenue slump, increasing revenues from $23.5 million to $58 million with record sales increases of 50% for three consecutive quarters.
  • Reengineered the company’s image; re-positioned it as an innovative, high-tech, power- and action-oriented industry leader.
  • Tripled the product line; introduced 11 new products at a major trade show and achieved all cor­porate sales goals – built key vendor relationships with Microsoft, Sun and 3Com, among others.

Education

Education

BS

MBA

3.97 GPA on 4.0 Scale.

Elected to Delta Mu Delta, National Honors Society for Business Administration.