Robin Steele

Robin Steele

Work History

Work History
Jan 2008 - Present

Account Executive

BBDO Toronto

smart Car, Mercedes-Benz, Wrigley Gum and Bayer Pharmaceuticals

  • Responsible for all national tactical and brand advertising for smart Car.
  • Directly involved in the creative pitch that won BBDO the Wrigley Olympic sponsorship business for the Vancouver 2010 Olympic Winter Games.
  • Project Manager in 2009 for all Wrigley Olympic projects including website development, digital advertising and all above-the-line material.
  • Responsible for developing creative briefs, brand strategy & competitive analyses (working directly with AC Nielsen data), campaign ASI/AdLab research testing, estimates, timelines, and coordinating between clients and agency creative/production departments. Manage all aspects of projects from start to finish
Jun 2002 - Jan 2008

Mac Artist

BBDO Toronto

Mitsubishi Motors, Harvey’s, Royal Bank of Canada, Shaw Communications, Pepsi, Hostess Frito-Lay, Ontario Dairy Farmers, Sears, Bayer, Effem, Fallsview Casino Resort, and Skican Magazine

  • Mitsubishi Motors – national retail tactical and brand advertising; including newspaper, magazine, OOH, POS, brochures, Direct Mail and auto show material.
  • Harvey’s – all In-store branding and Direct Mail for QSR chain; including POS, posters, brochures, Direct Mail/coupons, OOH, tray liners and menu boards.
  • Royal Bank of Canada – developed all national Direct Mail packages and Campus promotions.
  • Contributed to every major New Business win for BBDO from 2002 to 2006; including RFP/RFQ documents, strategically implemented visual aids (ie. persuasive PowerPoint/PDF presentations) and consideration leave-behind material.


2000 - 2002

Creative Advertising

Seneca College of Applied Arts and Technology

Awarded the OCAA All Academic Award for Athletic & Academic Excellence

1996 - 2000


Undeclared minor in Film.



Online/Digital Advertising

Automotive Industry

Both professionally and personally.   Agency automotive account management and production experience of national retail tactical and brand advertising.  Including but not limited to newspaper, magazine, OOH, POS, brochures, Direct Mail and auto show material. Detailed marketing knowledge of the automotive industry.  Familiar with stats, sales, models, options and specs of most top Japanese and European automakers.  Work on my own car (maintenance, installation, upkeep, etc.) and participate in various car-sporting events such as lapping days, high-performance driving schools and autocrosses.  My favorite weekend activity is going to dealerships and taking test-drives. A member of numerous car forums including: (Honda S2000 owners) (Honda S2000 owners) (local Subaru owners) (national/international Subaru owners) (Subaru maintenance and modifications forum) (BMW 1-series) (Mitsubishi Evolution X)

MS Word/Excel/PowerPoint

Photoshop/Illustrator/Adobe Acrobat

InDesign/Quark Xpress

Time management

Work very well under pressure/tight deadlines while juggling multiple projects.

Communication Skills

Both written and verbal. Able to give clear, concise directions/suggestions/feedback etc.

Project Management

Have managed projects of various sizes and scopes on both the production and account management side of advertising.

Agency Advertising Expertise

Worked on the account management and production/creative side of the business. Know what’s involved in creating and executing multi-disciplined, strategically positioned advertising campaigns over a wide variety of media including above-the-line and digital material.


In my seven-year advertising career, I have had the opportunity to gain valuable experience on both the account management and production/creative side of the business. This has given me a unique insight into what goes into creating strong and effective communication messages. During my time at BBDO, I’ve worked with many high-profile accounts such as smart Car, Mercedes-Benz, Mitsubishi Motors, Wrigley, Bayer HealthCare, Harvey’s, Royal Bank of Canada, Fallsview Casino Resort, Pepsi, Sears, Effem and Shaw Communications. I’m an energetic, fun loving and motivated professional with strong organization and time management skills. I thrive working within a group and am able to set and maintain appropriate timelines when working independently. From strategic brief to final production, I have a detailed knowledge of the entire advertising process and “what it takes” to produce quality, persuasive, creative material in a high-stress, tight deadline environment.


Seeking an Account Manager opportunity in advertising or marketing.  Preferably in the automotive industry.


  • Car enthusiast
  • Volleyball – Played varsity for Seneca College and York University, as well as playing in a number of indoor and beach volleyball leagues around the city.
  • Weight training, downhill skiing, wakeboarding, wakekiting, hiking.

Portfolio of Work



Presentation Skills Program