Milestones

  • Entrepreneurial leader of $3M agency with a staff of 15 and a roster of Fortune 500 clientele.
  • Developed a multimedia advertising campaign achieving 985% increase in product sales.
  • Executed a national trade event, resulting in a 310% increase in lead generation.
  • Achieved a 250% increase in production processes, enhancing regional go-to-market efforts.
  • Developed PR strategies and authored business articles to gain local and regional press exposure.
  • Negotiated print production cost reduction of 55%, introducing an online technology process.
  • Increased client base 300% over year one, 400% over year two, 300% over year three.
  • Doubled agency revenues each of the first six years after initial launch.
  • Recruit and mentor admin, account, and design staff; 100% employee retention five consecutive years.

Interest

Entrepreneurship, Start Ups, Strategic Security Studies, National Security issues, Political and International Affairs, Non-Profit Organizations

Executive Profile

Roles

• Chief of Staff

• Entrepreneur

• Ad Agency Chief Executive

• Chief Marketing Officer

• Consultant

• Board Director

Environments

• Start Ups

• Early Stage/Growth

• Fortune 500

• B2B and B2C

• Security

• Non-Profit

* Political

Strengths

• Strategic Planning

• Brand Management

• Business Development

• Communications Strategies

• Team Management

Leadership Background

National Security

• Arizona InfraGard - Board of Directors, Communications Chairman

• FBI Citizens Academy - Class of 2010

• Strategic Security Studies, pursuit of Masters Degree, Intelligence Management

Political

• US Senate Campaign - Chief of Staff for Jim Deakin, Senate candidate for Arizona, 2010

• Presidential Campaign - HQ Office volunteer, Bush '04 Presidential campaign

Business

• Motorola - Ad Agency Creative Director, new product launch sales and marketing collateral

• Cology - Chief Marketing Officer, start up technology firm; brand transition management

• SunAmerica Securities - Ad Agency Executive for brand, promotional, and event marketing

Consumer

• Qwest Communications - Ad Agency Executive leadership for $900k promotional campaign

• TuitionU.com - Brand Manager for launch and multi-media marketing campaign

• PetSmart - Ad Agency Executive leadership for identity development in consumer advertising

Communications for Business, Security and Political Environments

Senior Leadership in Communication to Achieve Organizational Objectives

Entrepreneurial, corporate marketing and advertising agency executive with significant experience building and leading communications campaigns in start up, early stage, or growth environments. Expert at bridging organizational strategy with marketing execution to achieve communications objectives, drive development and expand into new markets.

Provides hands-on leadership to execute online, social media, broadcast, print and event communications strategies; utilizes writing and editing skills to develop and shape messaging; manages public image, media relations and public-facing events.

Core Competencies

Communications Strategies | Brand Management | Creative Direction | Advertising

Team Management | Business Development | Event Management

Industry Experience Technology, Security, Financial, Education, Business Services, Consumer, Sports, Political and Non-Profit

Work History

Work History

Chief Executive/Founder

Subwire Strategic Marketing

Advertising agency executive leadership guiding Fortune 500 clients, C-level executives, and business owners, providing consultation, strategic planning, and brand management. Develop brand strategy, print advertising, packaging and web sites for consumer and business sectors.

Vice President Marketing

Diversified Human Resources

Lead brand management and enhancement, business development support, print advertising, press releases, and web oversight; create and produce internal communications via print and online. In addition to the corporate brand I managed four brand subsidiaries of parent company operating in real estate, finance, insurance, and non-profit.

Chief Marketing Officer

Cology Inc.

Executive leadership of Marketing Services Division and oversight of all Corporate Communications. Appointed five months into start up operations to lead marketing team in brand, web, PR, and campaign development. Collaborate at executive levels to develop corporate and product strategies. Spearhead rebranding initiative, gaining nationwide awareness and market exposure. Created advertising campaigns, multi-media, trade event marketing and design of multiple web sites and online initiatives.

Chief Marketing Consultant

RR | StratCom

Lead business start-ups via coaching/mentorship, business model assessment, and development of strategic direction; create and write business plans and marketing strategies, provide creative direction and production oversight. Assess challenges, identify opportunities, and create strategies to take client business to market.

Education

Education

BA

University of Alaska