Randy P. Seitz
- Franklin PA
- 814-673-5011 Mobile
- [email protected]
Recruited to lead established economic development agency in a more focused and accountable direction. Developed and is currently executing a very aggressive marketing campaign and “Program of Work” to increase economic development activities that create awareness of Mercer County through media and community outreach. Strengthened the organization’s online and social media presence by use of Facebook, Twitter and LinkedIn sites. Market and promote agency owned industrial parks, manage a $2.5M revolving loan fund, and operate with a $600K budget and 4 staff members.
Regional business alliance focused on attracting business and tourism to NW PA National Heritage area.
Transformed an underperforming area through key strategies for developing competitive advantage. Recruited to lead newly formed organization created from consolidation of 4 separate agencies. Set strategic direction for economic development and tourism activities, and propel awareness of ORABIT through PR, social media and community outreach. Manage 3 industrial parks, $3.2M budget and 4 VP direct reports impacting 16 staff.
Consulting firm specializing in strategic planning, executive coaching and site location services.
Gained recognition as a thought leader and executive coach through consulting engagements and social media presence. Provided leadership development training for volunteer board members. Launched Twitter, Facebook, and blog sites for interactive communication with nonprofit and corporate leaders.
Randy P. Seitz and Associates dba CEO Struggles (continued)
US subsidiary of $80M Fritos Encanto de Monterrey, leading Mexican distributor of snack foods; 1,000 employees.
Launched company’s US operations and market entry, resulting in profitable sale after just 2 years. Held full strategic and P&L responsibility for subsidiary producing snack foods with authentic Mexican flavors, directing operations, sales, marketing, finance, and workforce development. Managed 2 VPs, CFO, COO and 2 regional managers.
Economic development agency for city of Mission, TX with 5 employees and $1M budget.
Attracted high-profile companies and thousands of jobs through cost-effective programs. Established agency’s strategic plan and goals to achieve impressive economic development results. Developed marketing programs to sustain 100% occupancy of city’s industrial park.
Chamber of commerce with $2.2M annual budget and 20 employees.
Slashed unemployment rate through successful economic development efforts. Generated marketing campaigns with powerful messages. Built and managed 3 industrial parks in city.
Doubled sales to $2M annually for fabricator of tube assemblies.
Supported economic development efforts with analyses of demographic and economic data.