Rana Saha

  • Singapore Singapore
Rana Saha

Summary

Sixteen years of broad industry experience in multiple functions including business management, strategic planning, product marketing, investment banking, and engineering. General management skills gained from Fortune 100 as well as Silicon Valley startup experience. Expertise in managing businesses at all phases of business cycle. Seasoned people manager with a proven track record of leadership and of motivating teams to successes. Global work experience across North America, Europe, and Asia.

Functional Skills:

  • Product Marketing
  • Product Lifecycle Management
  • New Product Launch
  • Marketing Campaigns
  • Event Marketing
  • Server, Storage & Telecom Technologies
  • Software Methodologies
  • Financial Analysis
  • Alliance Development
  • People Management

Work History

Work History
2008 - Present

Director, Asia Pacific/Japan Desktop & Notebook Product Management

Dell, Inc.
  • Lead a team of product managers responsible for Dell's business notebook & desktop portfolio in the Asia-Pacific region. Team supports over US$1 billion in annual sales.
  • Drive long term product strategy and roadmap based on regional feedback from customers, channel partners, sales teams, field marketing, alliance partners, etc.
  • Responsible for new product launches, lifecycle management, business analysis, sales training, pricing strategies, and forecasting.
  • Engage at senior executive levels to effectively drive business results.
2007 - 2008

Director, South Asia & Taiwan Segment Marketing

Dell, Inc.
  • Developed 3 year & quarterly marketing plans, and drove 30%+ annual growth for a US$1 billion business.
  • Directly managed a team of nine in-country marketing managers across the South Asia & Taiwan region. Improved employee morale & satisfaction ratings by 30%+ to above 90%.
  • Led development, launch, inspection, and ROI analysis of demand generation programs to enable new customer acquisition & share of wallet growth in existing accounts.
  • Achieved high levels of consistency and best-practice sharing across the region in marketing programs and marcom, while also leveraging local knowledge and business practices.
2006 - 2007

Senior Manager, Server Brand Marketing

Dell, Inc.

  • Head of server field marketing. Managed a team of marketing managers responsible for driving business with commercial customers, generating annual revenues of US$3 billion.
  • Drove successful launch of Dell's ninth generation servers and led business turnaround, regaining #1 market share in the US. Vice President's award for outstanding contribution to the business.
  • Led recruiting effort to staff up team with strong performers, including top tier MBAs. Extensively coached new team members to help them in the onboarding process. Mentored and motivated team, raising employee satisfaction ratings +20 points to above 90%.
  • Managed alliances with key partners such as Intel, AMD, VMware, etc., and executed co-marketing efforts and joint initiatives.
2004 - 2006

Server & Storage Brand Manager, US Large Corporate Business

Dell, Inc.
  • Responsible for strategic planning and marketing programs to drive Server and Storage business in large corporate accounts, generating annual revenues of US$1 billion.
  • Regularly presented Dell's value proposition and solutions capabilities to CXO-level representatives of Fortune 1000 customers in the Executive Briefing Center.
  • Gathered customer feedback and worked with product teams to define roadmaps for next generation platforms. Served as Subject Matter Expert for sales teams.
  • Offered technical guidance, presented on customer webcasts and conference calls, and project-managed cross-functional initiatives to deliver best value solutions.
2002 - 2004

Senior Product Manager, Worldwide Networking Product Group

Dell, Inc.
  • Launched Dell's first Layer 3 switch (flagship product) and first network management system.
  • Responsible for business development in Latin America, Brazil, and Canada. Doubled switch sales in region within a year to US$10M+.
  • Identified multi-million dollar revenue opportunity with cable TV operators expanding broadband services to residential and business customers. Launched strategic marketing program generating significant run-rate business for Dell.
  • Developed marketing collateral including spec sheets, customer presentations, competitor analysis, white papers, and sales training materials.
2000 - 2002

Senior Product Manager, Metro Optical Networking Platforms

LuxN, Inc. (acquired by Zhone Technologies)
  • Developed business plan and marketing strategy for next-generation optical switches.
  • Partnered with CEO and Sales VP to implement go to market plans targeting top national telecom carriers such as AT&T, Time Warner Telecom, SBC Communications, etc.
  • Executed all product management, outbound marketing, and competitive intelligence functions.
  • Analyzed costs, set pricing, forecasted sales, and managed multi-million dollar product P&L.
1998 - 2000

Associate, Media and Technology Investment Banking

Bank of America Montgomery Securities LLC
  • Won and successfully executed deals in several industry sectors such as internet, wireless, broadcasting, and publishing; notable transactions include:
    • $5 billion refinancing of long term debt of Nextel Communications
    • $2 billion financing for acquisition of IXC Communications by Cincinnati Bell
    • $1 billion financing for merger between TV Guide and United Video Satellite Group
  • Worked directly with client CEO/CFO teams to negotiate deal structure and sales strategy.
  • Created financial models, drafted offering memoranda, and presented to institutional investors.
1992 - 1996

Senior Engineer

Siemens Telecommunications, Boca Raton, FL and Munich, Germany
Project Leader/Systems Engineer, Broadband Switching Group
  • Chosen for special assignment to start up Broadband Business Unit in North America and to co-lead engineering team for next generation ATM switch development.
  • Defined strategy and implemented technology transfer between country offices.
Team Leader/Design Engineer, Voice & Packet Switching Group
  • Led US team in joint product development with Siemens S.A., Portugal. Captured $1M in cost savings through collaborative engineering effort.
  • Supervised design team and coordinated product testing with multiple development groups.
  • Selected as Subject Matter Expert to work with national telcos in field deployment and testing.

Education

Education
1988 - 1992

Bachelor of Science

Yale University

Financed education through combination of merit scholarship and part-time job (20 hrs/week).