Strategic conslutancy project for multinational companies to improve performance through improvement in strategic choices, process development and accurate tracking of initiatives that will enable business to maximize potential out of new launches and consumer news. Improve initiative management process of strategic company launches, improving success rate and maximizing Business results and expand model to rest of the region upon successful results.
Chilean Golf Federation (Strategic, Organization and Commercial Consultancy)
§Working directly with CEO and Board of Directors in the strategic planning for 2011-2015.
§Definition of Federation’s organizational structure, establishing clear R&R, KPI’s and key processes. Talent assessment.
§Implementation of new structure, focused in resources generation, efficiency and achievement of outstanding results.
Precision Holdings (Commercial Consultancy)+U$100MM Net Sales
§Working directly with company CEO in re-structuring the commercial organization to triple fold company sales. Defining R&R, KPI’s, establishment and review of sales and operations plan, formal training in key market variables analysis and opportunity detection and multifunctional team work implementation to capitalize those opportunities to exceed business and P/L results. Talent calibration based on new employee profile identified and coaching to organization.
§Commercial proposals/initiatives development based on in depth understanding of market and clients needs vs. order takers. Organization alignment towards one common business objective and relevant set of priorities.
§Leadership and coordination of sales force in process of goals and priority setting and business analysis.
ARCOR (Commercial Consultancy)+U$150MM Net Sales
§Working directly with company CEO in Chile and all the functional managers for the re-structuring of the commercial organization of the company, based on the strategic direction defined by CEO and market needs, maximizing business contribution via through understanding of consumers and customers.
§Complete re-definition of Roles & Responsibilities for Sales, Trade Marketing and Marketing areas, potentiating company go-to-market capacity, dramatically accelerating business growth, market share and profitability.In depth work with sales force, developing, executing and following up on sales objectives. Development of tailored costumers plans for top customers, structuring sales visits and focusing on flawless execution of sales fundamentals at the point of sale.
§Establishment of a clear and robust business structure, focused on strong value generation to consumers, customers and stakeholders.Development and flawless execution of Corporate Strategic Plan, generating needed competitive defense plans.
LG Electronics (Strategic, Organization and Commercial Consultancy)+U$350MM Net Sales
§Working directly with company CEO and VP of Sales & Marketing and their commercial team, leading the project definition to develop and implement new commercial process and strategic initiatives management, dramatically improving business results and success rate. Strong focus in commercial area. Process reapplied In Brazil as “best Practice”.
§Direct work with sales organization to develop R&R that ensured accomplishment of sales goals, based on a detailed planning of customer activities, follow up and corrective actions to overcome any deviation. Additional to this, established an analysis culture focusing on key business variables to detect business opportunities and consequent action plan development.
§Dramatic improve in overall LG brand positioning via integral development, from concept generation to local execution, for different business categories, establishing long term competitive advantage in communication with outstanding results according to market research and brand positioning studies. Record share in TV, Mobile and Home Appliances.
§Overall implementation leadership, training and coaching LG commercial organization, developing the capabilities, skills and discipline needed for successful process implementation.This modified the LG way of doing things, generating new organizational capabilities for a renewed go-to-market strategy.