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Rebecca Portnoy

Freelance Writer/Editor At

  • Tuckahoe New York


A versatile copywriter and editor with extensive consumer and B2B experience. Successful in a broad range of styles, writing for diverse audiences and ensuring brand consistency across multiple channels. Able to connect to readers with copy that is lucid and compelling by nature, persuasive, authoritative or nurturing on command. Creative and witty, with special talent for transforming dense or technical subject matter into clear, accessible copy. Meticulous in providing clean, consistent creative. Outstanding command of English grammar, syntax, spelling and punctuation. Unfailing attention to deadlines.

Concepts  ·  Content Strategy  ·  Copy Style Guides  ·  Short Form  ·  Long Form  ·  Headlines  ·  SEO  ·  Grant Writing

Consumer Electronics  ·  Fashion  ·  Beauty  ·  Home  ·  Education  ·  Finance  ·  Luxury  ·  Nonprofit

Work History


Freelance Writer/Editor

Client List

Canon USA: write a wide variety of consumer-facing and B2B communications including camera and camcorder websites, brand and asset-promoting microsites, instructional microsites, brochures, technical guides, radio scripts, dealer announcement letters, freestanding inserts, emails, in-store signage and more. 

P.R.I.M.E. Finance: write position papers and grant proposals for this Hague-based, non-profit foundation that serves as a center of expertise around derivatives and structured securities. 

Borders: write and edit English-language versions of Japanese advertising and marketing materials (using literally translated copy) for this multilingual Japanese agency. 

Concordia Conservatory: write newsletters and grant proposals for this community music school. 

Wartburg: research and write grant proposals for this comprehensive senior care community. 

New York Chamber Choirs: write grant proposals for this NYC arts organization.

Previous Work 

ADR Creative Services - website, marketing emails, concept boards, flash marketing videos;  American Express - home furnishings/electronics/fine jewelry/memorabilia catalogs;  America Online - emails, brochures;  Bloomingdale's - fashion mailers, brochures, credit marketing letters;  Breck's - gardening catalogs;  Canyon Seven - health/beauty/spa mission statements, product descriptions;  Disney - emails, brochures;  eCrossings Media - B2B healthcare marketing website;  The Gerald R. Ford School of Public Policy - academic newsletters;  Lane Bryant - website item descriptions, print catalog headlines, editorial and item descriptions, marketing copy, branding concepts for new sales channels, collection names;  Learn & Play - children's catalogs, branding statements, customer communications;  The Smile Train - non-profit website, press releases, solicitation letters, brochures, provider communications, print ads;  Standard & Poor's - B2B financial services marketing letters;  Thornton-Donovan School - tagline 

Selected Portfolio



University of Michigan

Spanish Language and Literature