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Summary

A versatile copywriter and editor with extensive consumer and B2B experience. Successful in a broad range of styles, writing for diverse audiences and ensuring brand consistency across multiple channels. Able to connect to readers with copy that is lucid and compelling by nature, persuasive, authoritative or nurturing on command. Creative and witty, with special talent for transforming dense or technical subject matter into clear, accessible copy. Meticulous in providing clean, consistent creative. Outstanding command of English grammar, syntax, spelling and punctuation. Unfailing attention to deadlines.

Consumer Electronics  ·  Fashion  ·  Beauty  ·  Home 

Education  ·  Finance  ·  Luxury  ·  Services  ·  Nonprofit

Work History

PRAI Beauty:  Write website, press releases, product descriptions and more for a fast-growing global beauty brand.

Canon USA:  Consumer-facing and B2B communications including camera and camcorder websites, brand and asset-promoting microsites, instructional microsites, brochures, technical guides, radio scripts, dealer announcement letters, freestanding inserts, emails, in-store signage and more.

P.R.I.M.E. Finance:  Write position papers and grant proposals targeted toward non-financial audiences for this Hague-based, non-profit foundation that serves as a center of expertise around derivatives and structured securities.

Borders:  Write and edit English-language versions of Japanese advertising and marketing materials (using using rough literal translations) for this multilingual Japanese agency.

Additional Clients:

American Express: home furnishings/jewelry catalogs; Bloomingdale's: fashion mailers, brochures, credit marketing letters; Breck's: gardening catalogs; Canyon Seven: health/beauty/spa mission statements, product descriptions; Disney: emails, brochures; eCrossings Media: B2B healthcare marketing website; The Gerald R. Ford School of Public Policy at University of Michigan: academic newsletters; Lane Bryant: website item descriptions, print catalog headlines, editorial and item descriptions, marketing copy, branding concepts for new sales channels, collection names; Learn & Play: children's catalogs, branding statements, customer communications; The Smile Train: non-profit website, press releases, solicitation letters, brochures, provider and donor communications, print ads.

Selected Portfolio

Education

BA, Spanish Language and Literature

University of Michigan